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TMCNet:  Hai Di Lao Hot Pot First US Branch to Open

[June 05, 2012]

Hai Di Lao Hot Pot First US Branch to Open

XI'AN, Jun 05, 2012 (SinoCast Daily Business Beat via COMTEX) -- Hai Di Lao Hot Pot disclosed on June 4 that it on April 18 signed a contract for its first branch in the US and the branch will be located in the Westfield shopping center in Arcadia, Los Angeles.

The company positions to be USD 40 to USD 50 per capita in the US market and will target the medium- and high-end market.

In spite of good reputation in China, the company still needs to undergo challenges in factors, including raw materials, dishes, taste, price and culture if wanting to win a success in the US market.

It currently owns 63 direct-selling stores in 13 Chinese cities and consumers attributed the good reputation of Hai Di Lao mainly to the "super service". Compared with the Chinese-style "customers going first" service, European and US catering pays more attention to moderate services as "too hot" may make the US customers feel uncomfortable.

Source: www.bjd.com.cn (June 05, 2012)

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