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TMCNet:  Angry Birds Soar into the Checkout Line

[October 04, 2012]

Angry Birds Soar into the Checkout Line

WESTMINSTER, Calif. --(Business Wire)--

Angry Birds, the world's most popular smart phone game, today continues its platform leap from mobile to the PC with a licensing agreement between the game's developer, Rovio, and ValuSoft Cosmi, the 30-year-old, value software publisher and distributor. PC desktop versions of the original Angry Birds and its two new offspring, Angry Birds Space and Angry Birds Seasons, are now available at a wide range of US retailers, including Walmart, Target and OfficeMax, on CD ROM at a MSRP of $9.99 for one title and $19.99 for a bundle of all three titles.

Each title also includes a collectable mini poster of these lovingly irritable, yet addicting, feathered friends.

Downloaded over 1 billion times globally across various platforms and versions since its 2009 debut, the immensely popular game has already reached pop culture status, catapulting its way into retail in the form of Angry Birds merchandise, including stuffed toys and board games.

"The vast popularity of Angry Birds is quickly understood by anyone that has ever played the game," says Steve Graham, COO of ValuSoft Cosmi. "We are thrilled to be able to take Angry Birds to the PC world through our national retailer network in the US."

About ValuSoft Cosmi

For 30 years, Cosmi Corporation has been committed to delivering quality software for the home and office at a value price. Its extensive portfolio includes titles that span office, graphics, productivity, education, games, languages and utilities categories. Acquiring ValuSoft from THQ Inc. in 2012, ValuSoft Cosmi has grown its operations to provide superb products to over 25,000 storefronts, including OfficeMax, Office Depot, Staples, Walmart, Best Buy (News - Alert), J&R and others, and expanded its reach to distribution centers throughout the United States, Canada, Great Britain, South America and Australia. For more information, please visit www.valusoft.com.

About Rovio Entertainment Ltd.

Rovio Entertainment Ltd. is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds has expanded rapidly in entertainment, publishing and licensing to become a beloved international brand. www.rovio.com


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