|[September 10, 2013]
NTT DOCOMO & Apple Team Up to Offer iPhone in Japan on Friday, September 20
TOKYO & CUPERTINO, Calif. --(Business Wire)--
NTT (News - Alert) DOCOMO and Apple® today announced that iPhone® 5s, the most
forward-thinking smartphone in the world, and iPhone 5c, the most
colorful iPhone (News - Alert) yet, will be available on the DOCOMO network beginning
on Friday, September 20. iPhone 5s features an all-new A7 chip, making
iPhone 5s the world's first smartphone with 64-bit desktop-class
architecture for blazing fast performance, an all-new 8 megapixel
iSight® camera and introduces Touch ID™, an innovative way to simply and
securely unlock your iPhone. iPhone 5c features an all-new design,
packed with incredible features that people know and love, in five
gorgeous colors-blue, green, pink, yellow and white.
"We're thrilled to offer the incredible new iPhone 5s and iPhone 5c to
our customers," said Kaoru Kato, President and CEO of NTT DOCOMO, Inc.
"We know our customers will enjoy the amazing experience of iPhone on
DOCOMO's high-quality network."
"NTT DOCOMO has built an impressive network, the largest in the nation
with over 60 million customers," said Tim Cook, Apple's (News - Alert) CEO. "We've
enjoyed tremendous success with iPhone in Japan, in fact it's the top
selling smartphone in the country, and we look forward to delivering
iPhone into even more customers' hands through NTT DOCOMO."
With the launch of the new iPhone 5s, iPhone 5c and iOS 7, Apple is
ushering in the next generation of mobile computing, delivering an
incredible new hardware and software experience that only Apple could
create. iPhone 5s redefines the best smartphone experience in the world
with amazing new features all packed into a remarkable thin and light
design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel
iSight camera with True Tone flash and introducing Touch ID, an
innovative way to simply and securely unlock your phone with just the
touch of a finger. iPhone 5c features an all new-design, packed with
features people know and love like the beautiful 4-inch Retina® display,
blazing fast performance of the A6 chip, and the 8 megapixel iSight
camera-all while delivering great battery life.¹ iPhone 5s
and iPhone 5c both offer more LTE bands² than any other
smartphone i the world and include all-new FaceTime (News - Alert)® HD cameras.
iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update
since the original iPhone, featuring a stunning new user interface,
completely redesigned with an elegant color palette, distinct,
functional layers and subtle motion that make it feel more alive. iOS 7
has hundreds of great new features, including Control Center,
Notification Center, improved Multitasking, AirDrop®, enhanced Photos,
Safari®, Siri® and introduces iTunes Radio?, a free Internet radio
service based on the music you listen to on iTunes.³
Beginning on Friday, September 13, customers can pre-order iPhone 5c at
DOCOMO dealers4 and the first 30,000 docomo Premier Club
Premier Stage5 customers can pre-order from DOCOMO's website.6
For more information on iPhone, please visit www.apple.com/iPhone.
¹ Battery life depends on device settings, usage and other
factors. Actual results vary.
² LTE is available through select carriers. Network speeds
are dependent on carrier networks, check with your carrier for details.
³ iTunes Radio will be available with the launch of iOS 7 in
4 DOCOMO will make an announcement of the DOCOMO dealers at a
5 docomo Premier Club Premier Stage: Customers who have
applied to the company's membership program "docomo Premier Club," and
those who have ten years or more length of subscription, or, those with
accumulated stage points of 2,500 or more for the period between January
2012 through December 2012.
6 Customers can apply for pre-orders on the website, but to
buy and receive the actual handset they need to come to a DOCOMO shop
specified at the time of application.
NTT DOCOMO provides innovative, convenient and secure mobile services
that enable smarter living for each customer. The company serves over 61
million mobile customers in Japan via advanced wireless networks,
including a nationwide 3G network and one of the world's first
commercial LTE networks. Leveraging its unique capabilities as a mobile
operator, DOCOMO is a leading developer of cutting-edge technologies for
NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance,
environmental monitoring, smart grids and much more. Overseas, the
company provides technical and operational expertise to eight mobile
operators and other partner companies. NTT DOCOMO is listed on the Tokyo
(9437), London (NDCM) and New York (DCM (News - Alert)) stock exchanges. Please visit www.nttdocomo.co.jp/english
for more information.
Apple designs Macs, the best personal computers in the world, along with
OS X, iLife, iWork and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and App Store,
and is defining the future of mobile media and computing devices with
NOTE TO EDITORS: For additional information visit Apple's PR website (www.apple.com/pr),
or call Apple's Media Helpline at (408) 974-2042.
© 2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac
OS, Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop,
Safari, Siri and iTunes Radio are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
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