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Unbanked and Underbanked Consumers in the U.S.(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/2wqf89/unbanked_and) has announced the addition of the "Unbanked and Underbanked Consumers in the U.S.,3rd Edition" report to their offering. The convergence in technology, mobile communications and regulatory change is shaping how banking and alternative financial services (AFS) providers tailor products and services to unbanked and underbanked consumers, while also causing lines to blur between P2P and remittances and between checking accounts and prepaid cards. In the process, traditional definitions of unbanked are being joining by such phrases as the new middle class and tech-savvy college students, changing target audiences accordingly. Meanwhile, the use of AFS products and services has entered the mainstream, with more than 3 in 10 U.S. adults using at least one type of AFS product in the last 12 months, underscoring the market opportunity for banks and non-banks alike in helping to meet underbanked consumers' needs. Unbanked and Underbanked Consumers in the U.S. analyzes trends shaping banking and alternative financial services products and services tailored to unbanked and underbanked consumers, giving industry participants the guidance they need to stay abreast of this growing and evolving market. Key Topics Covered: I. Executive Summary II. Report Scope III. Report Summary Chapter 1: Characteristics of Unbanked and Underbanked Consumers Chapter 2: Unbanked/Underbanked Banking Product Trends Chapter 3: Alternative Financial Services Chapter 4: Prepaid Cards Chapter 5: Mobile and International Trends For more information visit http://www.researchandmarkets.com/research/2wqf89/unbanked_and CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Banking and Financial Services (http://www.researchandmarkets.com/categories.asp?cat_id=10&campaign_id=2wqf89) . (c) 2014 M2 COMMUNICATIONS |