[September 05, 2014]

Research and Markets: Global Mobile Value-added Services (VAS) Market 2014-2018

Research and Markets (http://www.researchandmarkets.com/research/dhw6lt/global_mobile) has announced the addition of the "Global Mobile Value-added Services (VAS) Market 2014-2018" report to their offering.

The Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.

One of the major trends emerging in this market is the increased adoption of location-enabled mobile VAS. Cellphone users are increasingly using LBS to find places, getting directions, and other purposes.

According to the report, the increased adoption of smartphones and tablets is one of the main factors driving the market. The adoption of smartphones is expected to increase during the forecast period resulting in the enhanced demand and usage of mobile VAS.

Further, the report states that high bargaining power of communication service providers is one of the major challenges in this market. Communication service providers hve a high share of revenue generated by the use of mobile VAS.

Covered in this Report

• Revenue generated from mobile VAS apart from voice communication services
• Revenue generated from mobile messaging services and mobile internet services
• In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
• In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
• Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE (News - Alert))
• Revenue share of the stakeholders in the Global Mobile VAS market
• In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
• In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices

Market Drivers/Challenges/Trends

• Increased Adoption of Smartphones and Tablets
• High Bargaining Power of Communication Service Providers
• Increased Adoption of Location-enabled Mobile VAS

Key Vendors

• America Movil
• Apple
• AT&T
• BlackBerry (News - Alert)
• CanvasM Technology
• Comviva Technology
• Google
• InMobi
• KongZhong
• OnMobile (News - Alert)
• One97 Communications

For more information visit http://www.researchandmarkets.com/research/dhw6lt/global_mobile

[ Back To TMCnet.com's Homepage ]