TMCnet News
Drive Mobile Banking Adoption by Focusing on Three Key Areas Says Fiserv White PaperBROOKFIELD, Wis. --(Business Wire)-- Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, today released a white paper with recommendations for how banks and credit unions can maximize mobile banking adoption and usage rates among consumers. Titled "Exceeding the Mobile Adoption Benchmark: Effective Strategies for Driving Greater Adoption and Usage," the complimentary white paper provides proven, actionable strategies to optimize mobile banking investments, with a focus on the three key areas of product investment, marketing and frontline staff engagement. The ability to add and retain mobile banking users is vital to financial institution growth and profitability as research has shown mobile bankers to be valuable customers. Research has also shown that mobile banking capabilities, or a lack thereof, can play an important role in a consumer's decision about where they bank. Fiserv analysis shows that successful financial institutions have mobile adoption rates of at least 40 percent of their online banking base, and this can be considered a benchmark figure by which banks and credit unions can measure their own mobile banking adoption rates. In the white paper, Fiserv outlines three main priorities for financial institutions looking to boost mobile banking adoption and usage:
Fiserv will host a webinar on November 17 for banks and credit unions that want to learn more about Mobiliti™ from Fiserv and how to boost mobile banking adoption and use. The webinar is open to non-Fiserv clients. Register at http://fisv.co/1wA3kD1. Additional Resources:
About Fiserv This year, Fiserv, Inc. (NASDAQ: FISV) celebrates 30 years of leadership in financial services technology. As one of FORTUNE® magazine's World's Most Admired Companies, Fiserv is helping clients worldwide achieve best-in-class results by driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization. For more information, visit www.fiserv.com. FISV-G
|