TMCnet News
Research and Markets: Cisco's Global Cloud StrategyResearch and Markets (http://www.researchandmarkets.com/research/pxg9rs/ciscos_global) has announced the addition of the "Cisco's Global Cloud Strategy" report to their offering. Founded 30 years ago, Cisco (News - Alert) designs and sells software, hardware, networking and communications-technology services. Although the company has made forays into the consumer market, it is best known as a world-leading provider of IP networking equipment, supplying about four-fifths of the infrastructure that powers the Internet. As the ICT landscape continues to evolve from data center-cntric to cloud-centric, Cisco has adjusted its strategy accordingly, moving up the stack to offer its customers not just networking infrastructure to enable cloud deployments but also cloud services to deliver over them. For the first time, Cisco will also be selling cloud services directly to end users. This shift in strategy places Cisco in competition with a new range of cloud-market participants, which in many instances are also its customers. With a market cap of US$129bn, Cisco is one of the world's most valuable companies. But in recent years its financial performance has been flat across all three of its geographic segments (the Americas, EMEA, and APJC [Asia-Pacific, Japan and China]). The move into cloud services is an opportunity to restore growth to the business and is also a key pillar of the company's vision to be the world's No. 1 IT vendor. This case study assesses how Cisco is executing its cloud strategy, what it aims to achieve, and the key challenges it is likely to face. Key Topics Covered: 1. Summary 2. Overview 3. Business model 4. Market Strategy 5. Challenges 6. SWOT analysis For more information visit http://www.researchandmarkets.com/research/pxg9rs/ciscos_global
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