[May 20, 2015] |
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Interxion Launches Digital Advertising Whitepaper at ad:tech 2015
Interxion (News - Alert) (NYSE: INXN):
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What:
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This week at the ad:tech
2015 conference, INTERXION
HOLDING NV (NYSE: INXN), a leading European provider of cloud
and carrier-neutral data centre services, will introduce a new
whitepaper to help advertising technology (ad tech) companies
capitalize on the industry's significant growth, rapid technology
innovation, and maturation of commercial and analytics models.
Findings within the report are based on qualitative research
Interxion and FirstPartner
conducted in the United States and Europe to explore the
commercial, technical and connectivity challenges facing digital
advertising firms today.
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The paper, "The
Role of Cloud and Connectivity in Ad Trading and Delivery"
looks in detail at the key trends driving the growth of the
digital advertising landscape, including programmatic trading,
real-time bidding (RTB), and the increasing use of customer data
for targeting and attribution.
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Why:
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The rise of Over-the-Top (OTT) TV and video, and mobile usage is
causing a significant increase in programmatic trading, particularly
real-time-bidding (RTB). Speed and integration challenges are
inherent to the technically-demanding RTB process, making robust
connectivity a prerequisite for success. Ad tech companies must
therefore carefully consider the location of their infrastructure,
how they manage connectivity, and how they optimize their software
and database architectures. Cloud services will increasingly play a
role in the digital advertising sector, offering flexibility,
scalability and speed of implementation.
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Who:
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Bryan
Hill, Director of Marketing and Business Development, Digital
Media, Interxion, will be onsite at ad:tech 2015 from May 20 - 21
at San Francisco's Moscone Center West, to provide context around
the whitepaper and to discuss how Interxion is helping digital
advertisers - as well as providers of all media solutions/services
- to navigate the landscape's complexities and prepare for future
growth.
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If you are a digital advertising company, or a member of the press
or analyst community, and would like to schedule a meeting with
Interxion at ad:tech 2015, please contact [email protected].
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When:
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ad:tech will be held May 20-21 2015.
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Where:
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ad:tech will be held at the Moscone
Center West, in San Francisco, California, USA.
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Resources:
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Download the whitepaper: The
role of cloud and connectivity in ad trading and delivery
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Interxion
website
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Interxion
blog
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About Interxion
Interxion (NYSE: INXN) is a leading provider of carrier and
cloud-neutral colocation data centre services in Europe, serving a wide
range of customers through 39 data centres in 11 European countries.
Interxion's uniformly designed, energy efficient data centres offer
customers extensive security and uptime for their mission-critical
applications.
With over 500 connectivity providers, 20 European Internet exchanges,
and most leading cloud and digital media platforms across its footprint,
Interxion has created connectivity, cloud, content and finance hubs that
foster growing customer communities of interest. For more information,
please visit www.interxion.com.
About ad:tech:
ad:tech is a conference and exhibition where the marketing, technology
and media communities come together to share new ways of thinking, build
strong partnerships, and define new strategies to address key industry
challenges and opportunities. Several annual events around the world
focus on top-notch education through keynote speakers, topic-driven
panels and workshops as well as showcase the latest products and
services to help deepen understanding and create new ideas that will
drive business forward. Attendees leave ad:tech with the tools and
techniques they need to compete in an ever-changing marketplace. For
more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now
organizes over 80 events in 25 countries each year. Headquartered in
Stamford, Conn., it is currently active in North America, the Middle
East, North Africa, Europe, Asia and Australia, employing more than 300
staff. dmg events is a wholly owned subsidiary of the Daily Mail and
General Trust plc, one of the largest media companies in the United
Kingdom. For more information on dmg events, visit www.dmgevents.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150520005085/en/
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