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Research and Markets: WiFi-First - The New Market Disrupter
[June 22, 2015]

Research and Markets: WiFi-First - The New Market Disrupter


Research and Markets (http://www.researchandmarkets.com/research/hq6x7n/wififirst_the) has announced the addition of the "WiFi-first - The New Market Disrupter" report to their offering.

The WiFi (News - Alert)-first concept emerged in 2014. It uses Wifi in conjunction with cellular connections.

Wifi has always been considered as disruptive by the cellular industry because it is a low-cost solution to provide nomadic access. Despite remaining technological hurdles, Wifi has gained traction for many players willing to eat into MNOs' revenues by jumping into the cellular-nomadic business.

This report presents the state-of-the art on WiFi-first and highlights strategies at play in a business that unites companies from three distinct worlds: Mobile - Fixed - OTT

Slideshow contents:

1. Understanding Wifi and WiFi-first

Wifi is critical to WiFi-first business

Wifi generations

The integration of Wifi-cellular is still challenging

Two options at stake for voice services: VoLTE vs. VoWifi or Wifi calling

2. Wifi market and player strategies

The WiFi-first big picture: collision between tree worlds



The battle for 'free' communication services

Player strategies: fixed-mobile convergence is critical


3. Impacts of WiFi-first on the cellular business

The WiFi-first MVNO business model and market potential in the USA and Europe

Key Topics Covered:

1. Executive Summary

1.1. Understanding Wifi and WiFi-first

1.2. Wifi market and players' strategies

1.3. WiFi-first impacts on the cellular business

2. Methodology & definitions

2.1. General methodology of IDATE's reports

2.2. Definitions

3. Understanding Wifi and WiFi-first

3.1. Evolution of Wifi standards

3.2. Beyond throughputs: integration features

3.3. Technical challenges

4. Wifi market and players' strategies

4.1. The Wifi status and market

4.2. Wifi players' strategies

5. WiFi-first impacts on the cellular business

5.1. WiFi-first companies remain little companies in a growing US market

5.2. Mobile ARPU decline in the USA is not due to WiFi-first service so far

5.3. Challenges to overtake

5.4. First plans outside the USA

5.5. MNOs are already prepared to fight against WiFi-based services

6. Glossary

Companies Mentioned

- Boingo

- Cablevision Freewheel

- CableWifi alliance

- Comcast (News - Alert)

- Facebook Hello

- FON

- GoogleFi

- Republic Wireless

- Scratch Wireless

- The Cloud

US MNOs

- AT&T (News - Alert)

- Sprint

- T-Mobile

- US Cellular

- Verizon Wireless

European MNOs

- 3

- Bouygues Telecom

- EE

- KPN

- T-Mobile

- Vodafone

Asian MNOs

- KT

- LGU+

- NTT DoCoMo (News - Alert)

- PCCW

- SingTel

- SK Telecom

For more information visit http://www.researchandmarkets.com/research/hq6x7n/wififirst_the


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