TMCnet News
Alcatel-Lucent reveals consumer expectations for new mobile services and the impact of the 'Internet of Things'PARIS, July 21, 2015 /PRNewswire/ -- Extensive research carried out by Alcatel-Lucent (Euronext Paris and NYSE: ALU) has revealed that consumers are increasingly looking to service providers to offer them high-definition voice and video calling services over LTE and Wi-Fi®. In a study of 5,500 smartphone owners in the U.S., the U.K., Japan and Brazil, Alcatel-Lucent also identified how new technologies such as wearables, connected homes and cars, and the Internet of Things will change the way they use services and interact with their mobile devices in the future. Service providers are seeing voice and messaging service revenues erode in the face of competition from a plethora of companies delivering smartphone apps. To counteract this trend and allow service providers to grow their business with innovative revenue-generating offers, Alcatel-Lucent, in collaboration with research-based consultancy, Penn Schoen Berland, has identified the new services that smartphone users want, and how they expect to use and pay for them in a set of reports titled "5,504 Smartphone Consumers Can't be Wrong – 7 New Mobile Service Opportunities". In the seven reports, Alcatel-Lucent investigates future demand growth for voice, messaging, video calling and upcoming communication service innovations for consumers and connected 'things', including wearables and connected cars. The reports also address new ways for enterprises to engage with their smartphone-owning customers. Providing clear recommendations and a breakdown of demographics, service providers can use the information to differentiate their offers, explore ways to tailor services to various customer segments, and in turn, grow their revenue. Key findings from the research:
Accessing the Report Alcatel-Lucent will release the research and recommendations in seven bi-weekly reports through the end of October 2015. Opt-in to receive the reports or access them from a dedicated Internet page. They include:
More Information About Penn Schoen Berland Penn Schoen Berland (PSB) is a global strategic communication advisory rooted in the science of public opinion that specializes in messaging and strategy for blue-chip political, corporate, and entertainment clients. PSB has over 40 years of experience leveraging unique insights about consumer opinion to provide clients with a competitive advantage, what we call Winning Knowledge™. Penn Schoen Berland serves Fortune 100 corporations and has helped elect more than 30 presidents and prime ministers around the world. PSB is a part of Y&R Brands and WPP. About Alcatel-Lucent (Euronext Paris and NYSE: ALU) Alcatel-Lucent is the leading IP networking, ultra-broadband access and cloud technology specialist. We are dedicated to making global communications more innovative, sustainable and accessible for people, businesses and governments worldwide. Our mission is to invent and deliver trusted networks to help our customers unleash their value. Every success has its network. For more information, visit Alcatel-Lucent on: http://www.alcatel-lucent.com, read the latest posts on the Alcatel-Lucent blog http://www.alcatel-lucent.com/blog and follow the Company on Twitter: http://twitter.com/Alcatel_Lucent.
Photo - http://photos.prnewswire.com/prnh/20150721/238681-INFO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/alcatel-lucent-reveals-consumer-expectations-for-new-mobile-services-and-the-impact-of-the-internet-of-things-300115962.html SOURCE Alcatel-Lucent |