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Technavio Expects the Global Web-Based Real Time Communication Market to Reach Almost USD 3 Billion by 2020
[January 19, 2016]

Technavio Expects the Global Web-Based Real Time Communication Market to Reach Almost USD 3 Billion by 2020


The global web-based real time communication (WebRTC) market is set to reach close to USD 3 billion by 2020, growing at a remarkable CAGR of over 36%, affirms Technavio's latest report.

Technavio covers the market outlook and growth prospects of the web-based real time communication market for 2016-2020. Based on type platforms, the market is further divided into two segments: software and services segment.

Technavio's research study segments the global web-based real time communication market into the following three regions:

  • Americas
  • EMEA
  • APAC

Americas: Largest WebRTC market

According to Technavio's latest report, the Americas held the largest market share in the market with nearly 47% of the market share in 2015. The growing number of social network users and their need for real-time communication is leading to the high adoption of WebRTC in the Americas, thus making them the world leader in this market. This trend is likely to continue over the next four years. The US is the leading country in this region as more than 70% of the population is active in social networking.

North America is also a key contributor to the WebRTC market. The growing demand for cost-effective and user-friendly browser-based communication solutions has encouraged key players to introduce vertical-specific solutions and services in this region. The continent is projected to remain the largest market for WebRTC over the forecast period, in light of the region's sizeable entrepreneurial web developer community.

Amit Sharma, a lead research analyst from Technavio's information and communications technology (ICT) team says, "Most of the operators in the Americas use IMS and VoLTE. Hence, they are inesting heavily in WebRTC technologies. We also expect enterprises to adopt WebRTC technologies for use in contact centers and in unified communications applications in the coming years."



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Technavio's report identifies the following companies as the top vendors of the global web-based real time communication market:


The other prominent vendors in the market include AddLive, Alcatel-Lucent, Apple, AT&T, Avaya, Bistri, CafeX, Dialogic, GENBAND, Huawei Technologies, IBM, Microsoft (News - Alert), Mitel Networks, Mozilla, Net Medical Xpress Solutions, Opera, Oracle, Plivo, Priologic Software, PubNub, Quobis, Siemens, Temasys, TokBox, Twilio (News - Alert), and Zingaya.

EMEA: Second largest market for WebRTC

Technavio's report labels EMEA as the second largest market for WebRTC. The growth of WebRTC in this region is mainly driven by the high demand for videoconferencing across the entire business landscape. In addition, advances in technology have reduced the prices of videoconferencing solutions. The UK is the key leading country in Europe for WebRTC and this is attributed to the high use of cloud communication platforms for video calling.

The MEA offers huge opportunities for WebRTC solutions and services, stemming from the high expenditure associated with oil exploration and production companies in technology and communication solutions. Rising demand for low-cost real-time communication solutions in the region is accelerating market growth.

However, the lack of reliable infrastructure and awareness about WebRTC technology are the two major reasons impeding the market growth in MEA.

Key factor influencing the global web-based real time communication market: WebRTC mobile apps

The new report by Technavio also highlights the growing popularity of WebRTC mobile apps. Many vendors are switching to WebRTC mobile apps because developing such apps is easier than employing web-based technology.

For instance, Google is improving its WebRTC codebase for Android (News - Alert) and iOS. Similarly, Ericsson plans to launch its own open WebRTC project targeting mobile users. Gruveo, Wire, Talko, Be My Eyes, and Switch.co have already switched to WebRTC mobile apps.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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