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IMG and SiriusXM to Launch "The Source," All-New Celebrity ShowNEW YORK, July 14, 2016 /PRNewswire/ -- IMG and SiriusXM today announced the launch of "The Source, Powered by Life Reimagined," a unique new radio program curated and hosted by stars from every genre. A limited-run series starting July 16, "The Source" will air exclusively on SiriusXM's Stars (channel 109) at Noon ET on Saturday and Sunday. The four-week series will also be available via SiriusXM On Demand on smartphones and other connected devices, as well as online at www.siriusxm.com. "The Source" will give listeners an opportunity to connect with celebrities in a new way as they share their insights on everything from fashion, art and entertainment to businesses, politics, and pop culture. The show, presented by Life Reimagined, a platform that helps people navigate transitions and pursue their goals in life, will feature a wide variety of actors, directors, athletes, supermodels, musicians and authors, with Arianna Huffington, Ricky Williams and Donovan McNabb, Ashley Graham, Jerry Springer, Niecy Nash, Carolyn Murphy, Jenna Elfman, Ashley Judd, and Chanel Iman appearing for the pilot month, among others. "Celebrities are increasingly looking for avenues where they can have direct conversations with their fans, and 'The Source' is purpose-built for that," said Mark Shapiro, Chief Content Officer, WME | IMG. "Listeners are going to hear these influencers in a whole new way, leading conversations on everything from politics to pop culture. We couldn't have a better home for this than SiriusXM, and are excited about the opportunities this offers for individuals and brands looking for new ways to connect with their audiences." "Bringing new voices to radio has been a hallmark of SiriusXM, and we are excited to work with IMG to bring this eclectic slate of personalities for our listeners," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "This new show will draw talent from the fields of music, sports and entertainment and beyond, and give them the opportunity to speak at length and in uncensored fashion about their work, passions, views, and life experiences." A few highlights:
"So I want to start off with a crazy, a crazy story. It's something I never shared with anyone; I actually just realized it five minutes ago. The man sitting to my right Mr. Donovan McNabb is the reason I retired from football in 2004." https://soundcloud.com/user-320584785/ricky-williams-promo-weed
"In a similar way, you know, Donald Trump's famous for not sleeping very well – he is up late night tweeting one thing or another. I think this contributed to somewhat erratic – well, not somewhat – he has been erratic as a campaigner. If he has not suffered from sleep deprivation, he's darn close." – David Gergan "He is displaying all the symptoms of chronic sleep deprivation, according to the American Academy of Sleep Medicine. You know: inability to process, giving false information, mood swings, outburst of anger, false memories." – Ariana Huffington https://soundcloud.com/user-320584785/arianna-promo-trump-02
"Anytime, anywhere, you do that and you are going to get some pushback from me. That's an example of a microaggression." https://soundcloud.com/user-320584785/ashley-judd-f-word-extended-promo-02 "The Source" is the first show IMG has created with SiriusXM. IMG's recent lifestyle and entertainment projects include the 2015 MISS UNIVERSE® and 2016 MISS USA® telecasts; ELEAGUE, a professional eSports league created with Turner; the NBA All-Star All-Style special; and Made to Measure (M2M), a digital fashion network. About IMG About SiriusXM About Life Reimagined Source: SiriusXM Contact: IMG SiriusXM Logo - http://photos.prnewswire.com/prnh/20101014/NY82093LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/img-and-siriusxm-to-launch-the-source-all-new-celebrity-show-300298712.html SOURCE Sirius XM Holdings Inc. |