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Global Smart City Market - Analysis, Technologies & Forecasts to 2020 - High Cost of Upgrading Smart Grids is a Key Challenge - Research and MarketsDUBLIN, October 12, 2016 /PRNewswire/ -- Dublin - Research and Markets has announced the addition of the "Global Smart City Market 2016-2020" report to their offering. The report forecasts the global smart city market to grow at a CAGR of 19.65% during the period 2016-2020. Implementation of digital signage in M2M retail business will be a key trend for market growth. Retailers worldwide have started using M2M-based digital signage to provide users with essential information about their new product launches, the latest additions to product lines, and discounts. M2M-based digital signage is used to increase customer engagement by sending targeted advertisements based on customer information, including location, gender, and age. It is also used to display video messages at the point of sale. M2M-based digital signage delivers information on a real-time basis. It provides better features than traditional print-based displays. It contributes to improving the brand image of retailers. Also, it helps retailers save time and money and improve customer outreach. Further, the report states that multiple areas, including healthcare, automotive, and smart homes, involve the use of a wide range of proprietary solutions, which increases the challenge of interoperability. The M2M or IoT value chain consists of many players specializing in different services, applications, platforms, devices, and middleware. Collaborative processing of operations from different players across the value chain is required to deliver a competent solution. Key vendors:
Key Topics Covered: For more information on this topic, visit the Internet of Things (IoT) and M2M section of the Research and Markets' blog. For more information about this report visit http://www.researchandmarkets.com/research/z33vbg/global_smart_city Media Contact: Research and Markets |