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Several weeks ago, Ericsson Research announced the world's first WebRTC-enabled browser for mobile devices, called "Bowser." WebRTC, as most know by now, is an emerging video communications standard with ongoing development work within the World Wide Web Consortium (W3C) and the Internet Engineering Task Force (IETF). The goal is to develop a standard, interoperable approach to real-time communication (RTC) using audio and video in Web browsers without the need for any plug-ins.
At the recent WebRTC Conference and Expo - co-hosted by TMC, Systemwide Media and PKE Consulting -the power and potential of WebRTC has led many companies to embrace the technology. Indeed, efforts are well underway to see most major Web browsers integrate WebRTC, with Mozilla's Firefox being the latest to do so.
Thursday morning, WebRTC Conference and Expo kicked off with a keynote presentation from Google Chrome. Hugh Finnan, director of Product Management, took the stage to discuss the latest trends in Internet, from app development to mobility.
While the ability to make voice and video calls from a Web browser has been around for some time, they haven't exactly revolutionized customer service. While users of Internet-based voice and video media are quite dedicated when it comes to peer-to-peer communications, the impetus simply hasn't been there for the online consumer, largely because using these technologies required them to download something to enable them to work. Most consumers find it simply not worth it when they can pick up the phone and call a company's call center.
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