WebRTC Expert Feature

April 04, 2019

Five requisites your SMB can't do without!




Starting your own business is undoubtedly an exciting idea. You can create a name for yourself if your business flourishes, but it all depends on how smart and aware you are. Setting up a business requires patience to set up a business. A business won’t flourish overnight. A business needs time to prosper. Profits would only start making profits after putting in all the hard yards. Nothing comes easy.

Here are a few things which happen to be essential for small and medium scale businesses

1. Access to capital is  of utmost importance

Well, this goes pretty much without saying. Money forms the heart and soul of each and every business. No matter how big or small the business is, it requires money to survive. Also, it has to have sufficient financial backing in case the business enters into troubled waters. In times of financial distress, a small business should have enough reserves to keep its body and soul together. Land is an important part of your capital. You need land to setup a production facility. Also, money alone cannot fulfil all the requirements. You need raw material to undertake production.

In order to start any kind of business, you need to have the following:

·        Creditors

·        Debtors

·        Raw material

·        Land

·        Assets such as machines, transport, etc.

2. Invest in talent acquisitio

Human resource happens to be one of the most important aspects of starting a business. You need to hire the right people for the right job.  As an interviewer, you should be able to filter out the suitable candidates.

Also, once you hire people, you need to train them.  Ours is an era marked by rapid and robust technological advancements. Today, training can be carried out using E-learning models. An effective an efficient E-learning model is the one which is designed keeping in mind the needs and requirements of the users,

Training forms an important part of your talent acquisition process. There are affordable LMS for SMBs which make employee training simple and hassle-free.

3. Establish your brand

This is very important. You need to establish your brand. Again, it won’t happen overnight. Logos, slogans, positioning statements, etc. need to be created. Also, trademarks, copyrights, etc. are to be filed. That’s a time consuming process.

Furthermore, your business as well as your brand needs to resonate with the consumers. Again, that won’t happen overnight. You got to give it some time. As a business, you’d first have to cater to the masses without thinking much about the return on your investment. The profits would flow in only after you have created a name for yourself in the market.

4. Create trust and goodwill

Trust is everything. Nothing can prosper in the absence of trust. Be it the internal or the external management within an organisation, all of them are held together by trust. Similarly, consumers need to have faith in your brand. Your brand and business would only flourish if, and only if, trust remains intact. In order to establish and foster goodwill, you need to keep your consumer at the heart of your operations.

5. Technology cannot be side-lined

As stated above, the role of technology in leveraging businesses cannot be undermined. As a business, no matter how big or small, you got to invest heavily in acquiring the best technologies. Don’t consider it as an expense, consider it an investment. The technology you buy would yield rich dividends in the long run.

Drawing the curtains

 Okay, so you are pretty much sorted. As an SMB, you got to wait for the right opportunity to make your presence felt. Opportunities would come. You just got to be patient and optimistic.







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