In the past few months, thousands of businesses all over the world have folded due to the pandemic. Majority of the businesses that survived were those who have adapted by taking their business online. The importance of online marketing has never been higher. But so has the cost. As a small business owner, you need all the cash you can get. One way to save on digital marketing is by gaining organic traffic. Here are some effective ways to not only save money but to make sure you never lack paying customers using the power of search engine optimization (SEO).
1. Improve User Experience
A User experience (UX) is simply how a user feels when interacting with your website. Search engines such as Google can detect whether a website has a low or high UX. One way it achieves this is by bounce rate – how much time is spent on the site. Some characteristics of websites with great UX include:
- They load faster
- Easy navigation
- Easy readability (legible fonts, clean colors, and enough spacing)
- Clean look (avoid ad banners)
All of these make your website trustworthy and professional.
2. Consult Professionals
It is highly recommended to solicit professional services when optimizing your website. One key question you will be asked is whether you are an e-commerce or if your website is simply for providing information. If you sell products or book clients, then you should consider creating a sales funnel. The professionals at Local Digital can help you filter low-quality traffic through multi-layer funnels. Thorough research will be carried out to determine the most relevant keywords in your industry that will pull in traffic organically. Local Digital specializes in Sydney SEO services such as e-Commerce SEO, Enterprise SEO, and local SEO.
3. Optimize for Mobile Devices
According to a report by Hubspot, optimizing for mobile devices is the top SEO strategy used by marketers. More than half of the global online traffic is produced by mobile devices. Ensure that your website is mobile-friendly. These days, you don’t need to create a separate website for mobile devices. You can use plug-ins to convert your site from desktop mode to mobile seamlessly.
4. Blog Regularly
Blogging is one of the most effective (and cheap) ways to keep your website active. You can either do this in-house or outsource to freelance writers. It is always best to choose in-house because you understand your readers better than an outsider. On average, you should blog at least once a month. Keep it between 1-4 posts monthly. Any more and you risk overwhelming your visitors. Choose quality over quantity. The more value your readers receive, the more they will come back for more organically. After each blog post, share the link across various channels including social media and newsletters. Blog posts, when done right, can serve as a reliable lead generator for your business. By sharing valuable information about your business or industry, you build up credibility and authority.
5. Utilize Social Media
According to the Hubspot report, Facebook has over 2.6 billion monthly active users, making it the top social media platform. Facebook, Instagram and Twitter are the most common platforms. You can use social media to engage your audience in a more casual way. Sharing daily posts and links to your website can increase traffic without costing you anything. Much like the blog posts, maintain high-quality social media posts.
Boosting your site’s organic traffic does not have to break the bank. With these simple strategies, you can have a steady stream of visitors and a high conversion rate.
