Smart panels and interactive displays have revolutionized how people engage with events and brands. They bring an entirely new interactivity to your next event or presentation, making it more immersive for your attendees. But most events need to learn how to incorporate smart panels and digital interactive displays into their marketing strategy.
Unfortunately, it makes them seem so alien to most marketers. The good news is that smart panels and digital displays get now integrated across many different marketing channels.
From display advertising on websites to programmatic display ads in apps, integrations between marketing channels have made the smart panel accessible via various devices, including smartphones, tablets, and laptops. This article will teach best practices for integrating interactive digital displays at your next event or presentation.
Smart Panel
A smart panel is a digital display that offers interactive content. It's typically an LCD screen with a touch screen so that people can select and interact with different media on the panel.
Moreover, a smart panel is a device that helps to regulate and distribute electricity in a building or home. It gets also equipped with safety features that help to protect against electrical fires. As a result, smart panels are becoming increasingly popular in new construction and retrofit projects.
Best Practices For Integrating Interactive Displays
When adding an interactive display to your event, there are a few best practices to remember.
- Choose a digital display platform that integrates with your event marketing strategy, like Smart Panels.
- Use the right creative and messaging for the audience you want to target. For example, use humor or sincerity to emphasize a positive message.
- Be sure to send out invitations just in time before your event, so attendees know what they're getting into!
- Create an immersive experience to keep people engaged. Make sure that attendees can interact with the interactive displays during breaks or in between presentations.
Connect digital displays to your website with an HTML ad
The most common way to advertise on digital displays at your event is through an HTML ad on the panels themselves. These ads are often known as smart panel banners because they appear as a banner that you can scroll up and down via buttons. They look like traditional banners and will link seamlessly with your website.
The benefits of this method are that it's quick and easy, and you won't have to worry about data plans or bandwidth. If you're running your event website through an online advertising agency, you can also support smart panels via display ads similarly, although programmatic advertising is more secure and efficient. You can use the programmatic display to find out which ads work best for your event and optimize them later.
One thing to remember when integrating digital displays is that they might only sometimes be visible to all audience members. Therefore, it's important to test different methods of displaying ad content across different mediums, so everyone gets the best experience possible. It includes optimizing video and audio quality so that all people who visit your website get the best experience possible using interactive panel features like voice commands and animations.
Use a programmatic display ad to reach your audience.
One of the best ways to integrate interactive digital displays into your event is to use a programmatic display ad. This way, you can reach your audience wherever they are. The great thing about programmatic display ads is that they are designed specifically for mobile devices so that the content will get optimized for small screens and mobile devices. So, for example, you could use an app that uses geofencing technology to show digital creative specific to where attendees may get located.
Besides, with digital creative on apps like these, you can target specific areas or zones for greater engagement and more conversions. It also means that there's a good chance people will only be looking at their phones during the event, maximizing your time spent with attendees and getting their attention.
Use programmatic audio ads on smart panels.
If you want to reach your objective audience on a bigger scale, programmatic audio ads are a great way to do it, and smart panels make this easier than ever. You can create audio ads that run automatically on display panels. It lets you target specific audience segments with messages most relevant to them.
The best part? You don't need to install software or learn coding skills to use these ads. With just a few clicks, you could create an ad customized for your event and then schedule it to run automatically during the event without any worry about anything else.
Integrate smart panels with your email marketing strategy
Nowadays, marketing by email is one of the most popular marketing channels. You might have a brand new event or presentation coming up soon, wondering how to incorporate interactive displays into your strategy. Integrating smart panels and digital displays into your email marketing strategy starts. Integrating them makes sense. Smart panels and digital displays are innovative tools every company should use in their campaigns.
Studies show that interactive displays increase open email rates. And after the event, attendees will remember how interactive it was and be more likely to buy from you. You can also use email marketing to promote your event in the weeks leading up to it. It is to remind those interested in attending about special offers and VIP packages available on the day of the event. As a bonus, you can use email marketing as a reminder for special offers and VIP packages at your next event.
Conclusion
Smart panels, interactive digital displays, and programmatic display ads are great ways to engage your audience, but they still need their pitfalls. However, with the right strategy, you can create a seamless, impactful event experience that drives customers to your website.
Moreover, a smart panel is a type of electrical panel with technology that allows it to communicate with the utility company. This communication allows the utility company to remotely shut off power to the panel in an emergency, such as a fire.
In addition, the panel also contains a device that automatically disconnects the panel from the power grid if there is a problem. This safety feature prevents damage to the panel and helps to keep homes and businesses safe.
