While Microsoft, Google and World Wide Web consortium (W3C) continue to debate over the standardization of Web real-time communications (WebRTC), others are exploring the opportunities afforded by WebRTC. In fact, some view it as the technology that would enable browsers and Web apps to exchange time-critical data in a standard way, reports TelecomTV One.
In short, as per this report, it could enable browser-to-browser voice and video communications without any service subscription.
Although, WebRTC is being seen as the ultimate voice disruptor, there is more to it than just voice, according to the TelecomTV One report. Unlike SIP and Skype, which use IP and the Internet to create IP equivalents to traditional subscription-based voice services, WebRTC makes voice communications in real time a function of the software or webpage a user happens to be using, according to the TelecomTV One report.
Meanwhile, as the standardization efforts continue, analysts see both shortcomings and opportunities of standardizing WebRTC communications. And it will affect not just the traditional telecom companies but the new entrants into the VoIP space, the Skypes, Vibers and even Google, according to TelecomTV One report.
This report indicates that services generated by WebRTC will not only challenge the voice revenue generated by the traditional telcos; it may also threaten the new rich multimedia services they plan to deliver over the next-generation network under the rich communications suite (RCS) banner.
JOYN is the first such effort under the RCS banner, introduced early this year at the Mobile World Congress in Barcelona, Spain by GSMA.
Furthermore, the report suggests that Microsoft is also working on a similar technology called Customizable, Ubiquitous Real Time Communication over the Web or CU-RTC-Web. In fact, as per TelecomTV One report, the software giant has also proposed it W3C’s WebRTC working group, which is developing an API for browser-to-browser voice and video communications.
As Google, Microsoft and others work with W3C consortium to standardize WebRTC, it will be interesting to see the final outcome of these efforts. In any case, it takes Web and Internet communications to the next level.
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Edited by Braden Becker