Video is the future of communication and as better software, hardware and network infrastructure is developed, voice communication will be a thing of the past. The software and hardware is already available, the only obstacle for full adoption is bandwidth limitations and the price telecoms charge for data usage.
The technology for communicating with another person online already exists, but what OpenTok does is eliminate the need to use specific applications. Often times, issues of incompatibility limit people using live video. By integrating the API in the browser, it greatly increases collaborations between colleagues and better improved customer service across all platforms.
According to the CEO of TokBox, Ian Small," It will just work everywhere", and with more than 50,000 organizations having used OpenTok for live face-to-face online video, it has users who rely on the technology year round across many different industries. The tool the company offers supports two of the most popular platforms for mobile devices, Android and iOS, and its goal is to make live face-to-face video available across every device with the same dependability.
"The OpenTok video chat platform will bring rich, human interaction to content and applications throughout the Web. By enabling websites to create a seamless experience for the end user -- where they can engage live, face-to-face with each other, the brand, and the content -- OpenTok will fundamentally change the way people communicate on the Web," continued Small.
The application of this technology is a game changer for businesses small and large across any industry that want to keep their customers engaged in an affordable manner. As global competition increases, customer service will be one of the biggest determining factors that will keep customers with an organization. Live two-way video communication is one way a company can keep an edge over its competitors.
Edited by Brooke Neuman