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June 20, 2013

Inventive Labs Builds WebRTC Right into Its Telephony Application Development Platform


Many companies today are busy preparing themselves for the advent of WebRTC, a standard that is a free, open project designed to allow high-quality, real-time communication applications to be developed in the browser via simple Java APIs and HTML5. For Web users, it will essentially mean is that you can easily engage in video or audio communications with people all over the world as easily as clicking on a link. It’s expected to revolutionize Web-based communications, online marketing and social media, just to name a few.

But while it may be an easy technology for consumers to grasp, developers, Web marketers and telecom solutions providers are having to do more preparation. Quite frankly, many companies are becoming a little nervous regarding how they ought to be addressing the issues and opportunities that may arise with the wide development and deployment of WebRTC.

Some companies are taking the initiative and building WebRTC readiness into their development products. One such company is Inventive Labs Corporation, a Colorado-based telephony solutions company and maker of the Voice Elements Platform, a SIP (session border control)-based solution for developers of interactive voice response (IVR) solutions.

Inventive Labs, which will be participating in the upcoming WebRTC Conference & Expo next week, has built a session border controller that can bridge the WebRTC world to the existing SIP infrastructure, enabling companies to make use of WebRTC in a unique way. The company ties that same WebRTC bridge into the SIP stack in its Voice Elements Platform, according to Ron Tanner, Inventive Lab’s president.

“What this means is that a WebRTC connection will act like a phone call to our programmable .NET (with C# and VB.NET API). So we can support the whole array of voice processing on that WebRTC connection such as play/record/get digits, speech recognition, call progress analysis with beep detection, conferencing and faxing,” said Tanner. “We have also enabled the data channel, which will provide a rich interface between a browser-based application and our voice processing server. The applications are limitless.”

Tanner notes that Inventive Labs pursued this strategy for developers that wish to create WebRTC voice applications in a Microsoft Windows / .NET / Visual Studio environment.

“With WebRTC and the data pipe and our Voice Elements Platform – you will see some amazing tightly integrated Web applications appear,” he said.

The solution is ideal for companies wishing to take advantage of the features that WebRTC enables, but unwilling or unable to build it themselves from the ground up.  




Edited by Alisen Downey
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