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June 26, 2013

Temasys Positions Itself to Leverage WebRTC in Emerging Markets


You would be hard pressed to find a company more bullish on WebRTC than Temasys. Not only is the company a true believer in the idea of WebRTC as a game changer, the company says it’s committed to leveraging this new technology to help people and organizations in emerging markets in Africa, Asia and other parts of the world where communications infrastructure is lacking, to become more connected. And it’s got the backing of the Singapore government to help it get there.

Temasys, a video as a service provider, came across WebRTC about a year ago and immediately saw its potential, says Bill Lewis, managing director, so it built a development team around it.

The Singapore government is funding Temasys to develop intellectual property within Singapore, says Tom Luketish, deputy chairman, group advisory board at the company. That backing gives Temasys access to a built-in user base, he says.

And that’s no ordinary user base. As Lewis and Luketish note, Singapore is incredibly connected – probably the most connected per person in the world. It’s a center of greater Asia; and, of course, this area is seeing big population growth, and big economic growth.

“We are probably in the hottest spot in the whole world,” says Lewis, adding that Temasys is the most significant WebRTC player in Asia following Huawei and Samsung.

At last night’s demo event at WebRTC Conference & Expo in Atlanta, Temasys took the stage to show how it had connected people in Atlanta, Australia, Nairbori and Singapore via video communications. The company said it was the first public demonstration of WebRTC over satellite. (Satellite was used on the Africa link.) The company believes that places like Africa, Asia and India are ripe for growth, yet include large swaths of people who are not adequately connected. These areas could be real hotbeds for the WebRTC opportunity, according to Temasys. “This is part of our future,” said Lewis.

So what exactly is Temasys doing with WebRTC, you may be asking yourself. Well, for starters, the company has an enterprise-class client that runs on the Temasys cloud and is deployable to an enterprise or within an enterprise. The company adds that it has a small number of very strong, large clients, and has the potential to white label via partners.

Going forward, Lewis and Luketish say that Temasys is looking forward to supporting large enterprises. It’s looking at use case development, delivering platform as a service around WebRTC, and providing other back-end modularized services as needed. 


Image via Shutterstock




Edited by Alisen Downey
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