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July 16, 2013

Ondello Joins Growing Host of New Companies Eager to Join WebRTC Fray


The development of Web-based real time communications (WebRTC) has generated quite a bit of interest from firms of all sizes. But with much of the source code now available in open source format, there's a lot of room for further growth from companies building on that original work to create whole new products and services that will power the future of WebRTC into the next several years. But there are still some issues separating the fullest development potential from becoming reality.

One company looking to step in to the WebRTC space is Ondello. Ondello offers a variety of tools built around WebRTC, particularly the Ondello Meeting Service. The Ondello Meeting Service is a tool built around a Web browser that allows for easy conferences to take place between multiple participants, complete with a variety of extra features like custom branding and automatic quality adjustments, thus allowing all the participants in the conference to get the best possible experience. Ondello's offerings are specifically designed to be easily added to current enterprise applications—Ondello itself points to Salesforce integration capabilities—to get even more impact out of the rapid communication capabilities of WebRTC.

But one point that Ondello, via CEO Mark Hadfield, specifically targeted during a recent podcast with Gary Audin of Telecom Reseller at the WebRTC Conference and Expo in Atlanta, Ga., was the need for a simplified, high-level way to develop new apps to run over WebRTC. Such a platform would not only help develop new apps for WebRTC on a larger scale, but it would also help those who could use a WebRTC solution—retail operations and the like—to integrate WebRTC functions into a current environment without the need to develop a complete user interface and the like from the ground up.

Indeed, there's a lot going on in WebRTC these days, and it's a lot more than Skype clones hitting Web browsers. We've seen WebRTC get directly integrated into games, especially thanks to Google's “Cube Slam” game. We've seen Vonage look to WebRTC to bring in communications in a mobile app. We've seen customer service get a shot of WebRTC capability thanks to things like TokBox's OpenTok or Customer Service, allowing businesses to integrate rapid contact services into current operations to give customers a more rapid way to get in touch with businesses.

There's a lot of development already going on in WebRTC, but Hadfield makes one very good point. The easier it is to develop apps for WebRTC, the more of same will appear in the market, and the more, in turn, options customers will have. While many new products have already been developed, there's always room for more in terms of further development. The easier and simpler development is, meanwhile, the better off the entire market is as more products which are currently just ideas can come into play as actual products. The market wins when there are more competitors, and handier development tools can only prove helpful for the WebRTC market as a whole.




Edited by Alisen Downey
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