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November 23, 2013

WebRTC World Week in Review


One thing was clear in the field of Web-based real time communications (WebRTC), as the WebRTC III Conference & Expo wound down: there is a lot going on in this field. As some of the biggest names in this rapidly growing field came together to talk about new developments, and show off some other developments, it became clear that there's a lot of news in this field. That's where the weekend gives us a chance to step back and better analyze all this news, which is what we'll help do now with our Week in Review coverage.

First, we had a look at just what exactly WebRTC really needs to take off, and that—according to Bistri's co-founder and CEO Arnaud Budkiewicz—was an app. While WebRTC itself has the necessary platform and the necessary interest from the larger community, what it really needs is an easy-to-use, very simple and inexpensive way to put all that power to work. When WebRTC can act like a normal cellular call, then there will be very little standing in WebRTC's way.

Next we had a look at the combining fields of WebRTC and healthcare, sometimes also referred to as telemedicine. Healthcare and other fields have made other connections before, but thanks to WebRTC's ability to make for easy connections between people from something as simple and ubiquitous as a Web browser, there have been many connections here. Several new developments on this front, as well as a completely new field of specialty, have driven impressive gains and pose an entirely new wrinkle to the already complex healthcare field.

Plantronics brought in the next bit of news, with a kind of “Google Glass for the ears” system that brings a sensor-enabled headset to allow users to more easily connect to personal devices. Helping to migrate from the “Internet of Things” to its close, more personal cousin the “Internet of Your Things,” the Plantronics headset is just one step in a wider overall field that will allow for large-scale data collection and use, among a variety of other possibilities.

Next, the folks at Sonus brought out a new tool for businesses unsure of how to take advantage of WebRTC for revenue growth, by bringing out a new reference book: “WebRTC for Dummies.” There are several points the book refers to, offering a new and valuable perspective in terms of both generating revenue directly, but also indirectly via better customer retention possibilities to generate revenue down the road.

Finally, while at the WebRTC III Conference & Expo, GENBAND's CMO, Brad Bush, took an audience on a trip through the history of WebRTC, starting with the very beginnings of massive mobile phones and the dial-up Internet, on into present day developments, and even extrapolating a bit outward into the broader future. With extreme levels of personalization coming together with a virtualized sense of place and extremely timely delivery, WebRTC has a potentially great future on its hands if it can prove its value to the everyday user.

That was the week that was in WebRTC, and a huge week it was indeed. Now all that remains is to see what significant advancements come out of this big week, and there are likely to be plenty of those indeed. Our global online community is clearly up to the task of keeping up with all those advancements, however, so be sure to join us back here next week for all the latest news, and of course, every weekend for our Week in Review.



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