WebRTC World Feature Article

June 16, 2014

Key Essentials Needed for WebRTC Takeover


WebRTC IV Conference & Expo starts tomorrow and I can't wait to hear all the industry knowledge and points of view from keynote speakers and others regarding WEBRTC and the future. There have been several announcements in the past few weeks and my guess is that some speakers at the conference might want to update their presentation in proactive response. 

Earlier this month, Apple tossed in their Joker card with the release of iOS 8 and Mac OS X 10.10 Yosemite - possessing in-browser native calling capabilities which appears to be a response to the growing popularity of WebRTC.

Furthermore, Apple has taken a step further on their de-Googlization agenda, by switching from the use of Google Search to Microsoft’s Bing, despite the fact that based on popularity and user feedback, Google search always stands out as the best.

The question is, why the Apple-Microsoft alliance? Does it mean that Apple sees Google and not Microsoft as a threat to business, seeing that Google has taken over as the World’s-most-Valuable-Brand from Apple since the explosion and domination of Google’s Android in the Mobile OS market? How is all this relevant to WebRTC? How can companies and people in the WebRTC community collaborate to give the world relevant and efficient solutions through their products and services?

All I can say in response to the above questions is that I believe there is a need for more alliances within the WebRTC community - such as what Firefox has done with Tokbox in order for involved parties to leverage each other’s specialties and experience to build quality and better communication solutions for consumers and possibly even enterprises. This will help every party involved to stay strong and relevant in the market and result in industry-wide adoption of WebRTC.

Supposing we build an all-in-one WebRTC-enabled browser with user content and contact management solutions, online office document solutions like Word, Spreadsheet, Presentation etc. and easy identification features like face detection, fingerprint reading technology - so users won’t have to always go through the stress of typing in their usernames and passwords to access their user information, history, contacts and documents already stored in the Clouds.

These solutions could be designed such that users or enterprise groups could easily switch between other devices like tablets, smartphones, desktops etc. If companies in the WebRTC community could align and partner in providing unified solutions, we would be giving more power to the browser so that people, companies and enterprises might not need to buy and install extra software to communicate, share files and process office documents anymore. For example, several WebRTC companies already have various WebRTC infrastructures/solutions; Google already has a wonderful contact management system and online office document processors which could be leveraged.

Apple might have suddenly built in some communication features into their recent OS but the puzzle is this; will people spontaneously switch to a solution which obviously lacks interoperability, which has not passed through the test of time? Or will they just stick to the third party solutions which they are already used to and have also tested.

The idea is this, let’s all look for ways to adopt each other’s solutions in building products and services rather than going through the pain of building a similar solution from the scratch. This will not only result in formidable teams, great products and services, but also save cost for the service providing company and users. This is part of what WebRTC preaches - interoperability and flexibility –and it’s also what consumers want.

David Alozie is a young and innovative entrepreneur with interest in ICT analysis as relates to Africa. He also has experience in Web, mobile app development and WebRTC technology. He also led teams which held talks with organizations like AMD and DTK computers in respect to the Nigerian Market and has carried out several market research surveys on several ICT products in Nigeria.

He is into national development through ICT empowerment trainings in several states of Nigeria. He also had organized some ICT Empowerment training programs under the Ministry of Economic Empowerment, Jigawa State and other organizations. He recently was among the Etisalat top ten in the Etisalat Geek Contest 2013. He presently works with Etisalat Nigeria at the Retail Sales Department.

To find out more about Alozie and Etisalat, visit the company at WebRTC Conference & Expo. Taking place June 17-19 in Atlanta, Ga., WebRTC Conference & Expo is the leading event for developers and decision makers to discuss, network, showcase and learn about the business impacts of WebRTC and the development of standards. Alozie is speaking during “The Global View.” For more information on WebRTC Conference & Expo, click here




Edited by Stefania Viscusi



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