WebRTC World Feature Article

August 02, 2016

Real Time Transformation Taking Place: You in?


If asked to define the real time web, my response would be one word: transformative. Today’s always on, always plugged in world is a far cry from a few short years ago. And, as more developers dabble in the real time sandbox, the sky is the proverbial limit. Starting with the move away from client server communications, the “Web is a profound transformation of how we do things,” exclaimed Phil Edholm in the opening Keynote of the Real-Time Web Solutions show.

In 2009, Google set developers on the WebRTC path. The Web is evolving, and WebRTC is steering the ship with the power to replace or augment an existing solution, run as an adjunct to an app, extend an interaction or app and eventually it will be real time all the time. By the end of this year, about 6 billion devices capable of real time communications will be in use.

As I mentioned above, real time is transformation, and this transformation begins with the Web. Human behavior is changing as a result of real time development. Edholm offered the banking industry of an example of this shift in behavior, noting that 98 percent of transactions take place on the Web. He went on to look at VoIP as another behavior disruptor, as today more than half of long distance phone calls are made via Skype. With WebRTC, “all of a sudden it will be really easy for people to interact.”

Edholm asked those in the audience several questions, but the one that sticks out is “Why real-time?” The answer comes in two parts and is rather simple: real time improves app stickiness and time in app. When entering the enterprise space, WebRTC enables BYOD, extends collaboration, simplifies communications and is transformative to customer interaction.

Edholm illustrated, “Real-time Web is coming, you’re going to have to participate and do so well.” Are you ready?

Stay tuned...the Real-Time Web Solutions show is just getting started, much more to come.




Edited by Alicia Young




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