WebRTC World Feature Article

June 27, 2013

APEX and Dialogic Add up to Big New WebRTC Platform

Take one part Web browser participant—both Google Chrome and Mozilla Firefox would qualify—and one part SIP soft-client with some streaming video, and what do you get? The answer is a whole new kind of WebRTC platform put together by APEX Voice Communications and Dialogic, which was recently demonstrated to great effect.

The platform in question was shown off as a way to exhibit the possibilities inherent in combining certain technologies and products in each company's product line. Of particular interest in this combination were APEX's OmniVox3D Application Server—which many regard as the jewel in the APEX Service Delivery Platform's crown—and Dialogic's PowerMedia XMS software media server.

This combination, according to Dialogic's senior vice president of marketing and strategy, represents “the groundwork for an exceptional one-two app server/media server punch in the WebRTC market,” and reportedly will allow Dialogic and APEX to offer up some fantastic WebRTC services directly to the telco market using only NFV software technologies. This puts two key trends for networks in the same basket, and makes for a more attractive overall proposition.

Additionally, since the whole operation runs using WebRTC principles, it not only offers a terrific combination of app server and media server in one place, it also makes the whole affair a lot easier to work with than many of its predecessors. Indeed, many network providers—according to APEX's executive vice president Elhum Vahdat—are regarding WebRTC as a way to get some market back from the over the top (OTT) communications service providers out there by allowing for easy access for both on-net and off-net subscribers.

But it's not just the ease of use and the potential to get back some lost market; the economics involved in the WebRTC market are also proving a major driver for companies. For instance, at last report, subscriber licenses involved in soft clients for voice and video solutions may only represent about 30 to 40 percent of the cost—less than half!—the cost of rolling out a completely new service. Web browser technology—the fundamental rock on which WebRTC commonly stands—is generally free for download, so the sheer cost of licensing falls through the floor.

APEX and Dialogic are both exhibiting the new product offering at the WebRTC Conference & Expo, which runs through June 27 at the Cobb Galleria in Atlanta, Ga. A host of offerings from various companies in WebRTC will be on hand and showing off the growing power of this new technology.

WebRTC has incredible potential in terms of fundamentally altering the communications landscape, and for those ready to take advantage of this new technology, there's a lot of opportunity afoot. APEX and Dialogic are showing off just one example of where WebRTC can go, and before it's all been said and done, there's a whole lot more to follow.

Edited by Alisen Downey


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