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TMCNet:  Polycom offers royalty-free license for SVC software technology

[October 05, 2012]

Polycom offers royalty-free license for SVC software technology

Oct 05, 2012 (Datamonitor via COMTEX) -- Polycom, Inc, a provider of telepresence, video, voice and infrastructure solutions, has announced that it is offering a royalty-free license for an interoperable implementation of H.264 Scalable Video Coding, or SVC, software technology.

By offering this royalty-free license of an interoperable implementation of H.264 SVC, Polycom helps minimize the investment required to efficiently distribute video across networks and devices.

"We're pleased to provide our standards-based SVC implementation to the industry," said Sudhakar Ramakrishna, President of Products and Services, Polycom. "By openly offering this new standards-based software technology on a royalty-free basis, Polycom unleashes SVC by giving technology and service providers a common foundation on which they can build solutions that are backward- and forward-compatible across platforms, as well as scalable across networks." The open-standard SVC algorithm provides a multi-layered data structure that allows systems to adapt to networks to enhance the resolution, frame rate and quality of video streams, and increase error resiliency, all without requiring excessive bandwidth. SVC is an extension to H.264 Advanced Video Coding (AVC). SVC technology enables high-quality video collaboration meetings even if network conditions or client capabilities are limited, the company said.

This open standards-based software is backwards-and forwards-compatible with standards-based solutions, such as H.264 AVC, which helps drive down ownership costs and improve return on investment. Polycom was also at the forefront of implementing the most advanced version of the H.264 AVC codec, H.264 High Profile, which reduces total cost of ownership by decreasing the bandwidth required to use video collaboration in the enterprise by up to 50%, the company added.

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