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BrightRoll Joins UK Association of Online PublishersOct 10, 2012 (Close-Up Media via COMTEX) -- BrightRoll joins the UK Association of Online Publishers as an associate member. In a release, Leon Siotis, director, media and publisher services of BrightRoll, said, "We are excited to join the AOP. Video is the fastest growing area in online advertising, and we are encouraged that the AOP's Census earlier this year shows 49 percent of its publisher members are looking to increase video partnerships this year. With our experience, BrightRoll is well placed to help publishers leverage the online video medium more effectively to engage users and grow advertising revenue. The AOP provides the best forum for publishers to discuss the changes that are occurring in the video marketplace. We look forward to contributing to that conversation." Lee Baker, director of AOP, said, "We are pleased to welcome BrightRoll as an associate member to the AOP, with their expertise in the online and mobile video sector. By bringing a comprehensive range of businesses and technologies to the association, we support publishers to innovate and develop their businesses; and help them to explore new sources of revenue generation." "Research is a priority for BrightRoll as it has committed more than US$1 million to support the education of, and promote discussion around, digital video in the industry. We believe the AOP shares these goals and we plan to work together to offer additional insights to their publisher members," Siotis said. AOP represents UK companies that create original, branded content online. BrightRoll is a video ad network and provider of digital video advertising solutions. ((Comments on this story may be sent to [email protected])) |