WebRTC is real. One point illustrating this fact is that a software development company called CDE nove tehnologije is completely moving all its technology to WebRTC. It expects to have made that transition by a September-October time frame.
CDE is a 15-year-old software development company that mainly covers CTI development, addressing such applications as call center solutions like ACD, predictive dialing, IVR, and multichannel distribution; as well as mobile telephony server and voicemail.
Matej Zvan, CTO of CDE, says that WebRTC allows for much better communications between businesses and customers. As a result, businesses can follow website visitors as they move through their webpages, and/or see their history on the website. CDE can enable this kind of capability; it also offers the click to call but also can do scheduled invitations to call or conference, and it can include blacklists/do not call lists as part of this functionality. CDE also offers co-browsing, so the agent in a call center and the person with whom he or she is communicating can see the same screen on a website.
WebRTC is beneficial because it enables these capabilities, and also lets you do everything on the cloud so you can spin up new capabilities more quickly. It also lets customers provision call center campaigns much more easily via Web portals, says Zvan, who met with Webrtcworld this week at WebRTC Conference & Expo.
WebRTC allows for real-time voice and video interactions from a Web browser, and without requiring special client software.
“Imagine when communications become like the web,” says Phil Edholm of PKE Consulting LLC and UCStrategies.com, who with Crossfire Media and TMC stages the WebRTC Conference & Expo events.
When that happens, things get particularly interesting for Web entities like Amazon, eBay, Facebook and Google (one of the pioneers of WebRTC) that want to enable new communications options for existing online communications, he says.
Edholm offers for consideration one possible scenario on this front: “If you use Pinterest, for example, and tag something you like, and there are five other Pinterest tags on that item, what can happen with WebRTC is it can allow the server to trigger real-time communications between those individuals. To do that in a server takes about 40 lines of Java script, which is really easy to write.”
Of course, this is just one example, as the potential applications for WebRTC are limitless. WebRTC also could allow one person or organization to send a URL linking to an RTC server to another individual as a means to allow for real-time communications direct from one person or entity to another. There is also great opportunity for using WebRTC to enable communications in various business applications.
Image via Shutterstock
Edited by
Alisen Downey
