Companies that want to quickly bring a product to market have a lot of hoops to jump through to accomplish the goal. The organizations not only need to establish a fictitious name and secure a tax ID number, they also need to determine their place in the market and the goals they want to set.
Each of these tasks is important, but determining where the company will be profitable is by far the most important. When the company is operating in the technology space, the firm to help just might be 151 Advisors. The technology advisory consulting firm focuses on execution, building out strategies for companies on a worldwide basis.
The firm offers a wide variety of services from strategic go-to-market planning and execution to distribution and sales channel development. The ability to consult on everything in the line of technology business has enabled the firm to make its presence known in the international market. Roughly 60 percent of the firm’s business involves companies wanting to come to the North America.
151 Advisors has a simple goal – to help clients solve critical business problems, seize new opportunities in the market or achieve the desired results in a highly competitive market. The firm may help a company put together a sales strategy, evaluate its marketing or assess PR tools to know how well they are competing in the current market and what they need to do to move to the next level.
“When we start with a new client, we have to evaluate a few things: what is the strategy for generating revenue, is it a standalone product, how do you go-to-market as far as business development is concerned, is it a carrier scenario or can we bring it to market on our own?” Steve Brumer, partner at 151 Advisors said. “It’s about us being able to provide the value that allows them to reach their financial goals.”
This is a valuable proposition for companies that want to compete in the WebRTC space. Companies and individuals alike are demanding access to real-time technologies and WebRTC is gaining acceptance as the go-to platform to make that happen. Users can eliminate the need to download common software solutions or plugins and instead communicate across various devices. It’s still a relatively untested market and one that needs a guide along the way.
To better understand how 151 Advisors is that guide, check out this WebRTC Conference & Expo video in full.
Edited by
Adam Brandt
