WebRTC World Feature Article

September 10, 2014

Acision Helps Enterprises Embrace New Business Realities with the Mobile Gameplan


The world is going mobile, but just what that means for businesses and how they can best respond in ways to forward their strategies are complex questions that many organizations could use some assistance in answering. That’s why Acision, a leading messaging company, has come out with what it calls the Mobile Gameplan.

This interactive guide can help businesses understand some of the key tenets involved in creating a winning mobile strategy. Russell Grahame, senior vice president and general manager of North America at Acision, explains that the Mobile Gameplan is a way of helping guide people through the thought process of engaging in a mobile enterprise strategy.

Once an organization sets its strategy, it can achieve those goals through the use of Acision’s Forge platform, which allows enterprises and other parties to use a SDK to develop applications for customers. For example, a retailer could use Forge’s WebRTC capabilities to allow for real-time communications and upsell opportunities between retail agents and customers.

Acision got its WebRTC technology via the acquisition of Crocodile. And more recently, Acision expanded again via its purchase of MindMatics, which provides secure messaging to enterprises.

More acquisitions, especially related to the cloud and SaaS, are expected for Acision in the future, says Grahame, who explains that the company is working to expand its business – which has traditionally focused on serving carriers (the company serves 270 carriers globally with messaging services) – to also provide solutions to enterprises.

As Acision’s Engineering Director John Parr (a panel discussion member at the upcoming WebRTC World V Conference & EXPO) mentioned in a recent interview with INTERNET TELEPHONY, a TMC publication: “Acision connects the world by powering relevant, seamless mobile engagement services that interoperate across all IP platforms and enrich the user experience, creating value and new communication opportunities for carriers, enterprises, and consumers across the world. After leading the mobile messaging industry for over 20 years, Acision is uniquely positioned at the convergence of next generation mobile communications, which is built upon carrier-grade technology, infrastructure, security, and support.”




Edited by Maurice Nagle




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