WebRTC Expert Feature

September 16, 2014

GENBAND Launches Communications as a Platform Kandy with WebRTC Focus

At a major event this evening in San Francisco, GENBAND is launching a new Cloud communications offering called Kandy.  Kandy is a real time communications software development platform based on the GENBAND communications platform, recent acquisitions and heavily leveraging WebRTC.  Kandy is intended to help companies build communications that are more closely integrated into the way they interact with their customers and partners as well as how their employees work. 

Kandy combines Web simplicity, mobile applications, and enterprise-grade real time communications capabilities.  The goal of Kandy is to enable more cost-effective and expeditious to enable communications applications.

Kandy is the first platform from a major communications company to embrace the new web communications paradigm that WebRTC is enabling. Following on GENBAND’s long commitment to WebRTC and to the next generation of communications, Kandy appears to be the first movement to creating a large scale platform that is designed to enable the addition of high quality communications across a range of web and other applications.

In addition to announcing the Kandy platform, GENBAND identified a group of early adopters.  Large organizations like SAP are embracing Kandy.  According to Nayaki Nayyar, senior vice president, Cloud for Customer Engagement, SAP. “At SAP, we are redefining the future of customer engagement, we are leveraging GENBAND’s Kandy to further enhance the customer experience and bring contextual unified communications to our customer engagement offering.”

In addition to SAP, GENBAND announced Kandy implementations with Atlas Communications, Tech Mahindra and VIZICOM.  At the event this evening, Kandy demonstrations will be featured on Samsung devices. 

In addition to announcing the product, GENBAND focused on the healthcare applications delivered by VIZICOM and financial applications from Atlas Communications.  Both of these demonstrate the applications integration and vertical focus of the new Webified communications space.

Per GENBAND, Kandy’s Platform-as-a-Service framework includes API’s, SDK’s and quick starts that are pre-built applications like video shopping assistance. Communication in context with business in real time means more engaged customers and employees.

With Kandy there is no longer a need to leave an application to start a conversation, help a customer, get a live update or ask a question.  It allows the individual to quickly see who is available to resolve an issue, or Kandy can find the right person to address the problem. 

The key to this new offer seems to be going beyond traditional UC to a much tighter applications integration. “The Kandy Platform is designed to allow anyone from IT to business owners to embed real time video, voice, presence and text into their Web and mobile applications,” said Paul Pluschkell, Executive Vice President of Strategy and Cloud Services for GENBAND.  “With just a few clicks developers can connect customers, employees and even products (IoT) into their existing or new applications. Kandy gets them to market faster and more cost effectively. ” Clearly, Kandy and through it, GENBAND, are focused on changing the game.

Overall, this is a really important development for WebRTC and webification.  For companies and organizations looking to leverage the new era of communications, a major telecom vendor is stepping forward with a cloud offer that has the promise of both innovative capabilities and traditional expectations of reliability and support. I will be attending the event this evening and look forward to hearing more about Kandy and how GENBAND looks to change the communications landscape.

Edited by Stefania Viscusi


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