WebRTC Expert Feature

June 09, 2021

6 Creative Ways to Improve Social Media Conversion Rates

Improving conversion rates on social media is vastly different compared to improving conversions on your website.

After all, people who visit your website are already interested in your company, which makes them more likely to convert. 

But with social media, you have to catch their attention, earn their trust and make them convert in a matter of seconds.

So, how can you do this? Let’s take a look. 

1. Optimize Your Landing Pages 

Although we’ve mentioned that CRO on websites is different from CRO on social media, that doesn’t mean you should neglect your landing pages. 

Your social media posts need to make a good first impression, whereas your landing pages have to reinforce that impression.

Start by making your landing pages visible on social media. Include links whenever you’re making a promotional post and in your bio. 

This way, once you’ve caught their attention, users will no longer have to deal with the hassle of trying to find your website, lowering the chances of making them lose interest.

Secondly, you’ll need to make sure that your landing pages are optimized for mobile. Most people browse their social media on their mobile devices. 

So, even though you’ve managed to create a good first impression and got users to click through, an unoptimized landing page will ultimately ruin that impression. 

An optimized landing page is not all. It also has to be designed to reflect your brand. Everything has to be consistent with your tone and voice.

A friendly disclaimer now: for the best results, consider working with a custom web development company.

2. Use Microsegmentation 

There are plenty of people on social media, but that doesn’t mean everyone is interested in your offers, including part of your target audience. 

Microsegmentation means that you’ll split your audience into smaller, very specific groups based on criteria like the pages they follow, their hobbies, and even by the holidays they celebrate. 

This allows you to create small yet highly targeted marketing campaigns that will most likely increase conversions. 

3. Use Hashtags

Hashtags in your social media posts are great for improving conversions. 

Firstly, when people search for information related to your brand, your posts will be more visible because of the hashtags you use. 

Secondly, people searching for that information are valuable leads, as they are already interested in the types of products you offer. 

However, to use hashtags correctly, you’ll need to do a bit of research. Think of it as doing keyword research in SEO. To maximize visibility, you’ll need to know exactly what most people type when searching for a product. 

4. Leverage User-Generated Content

User-generated content is a gold mine in social media. That’s because it serves as social proof.

Let’s say that you’re looking for “New York web design companies” and you’ve narrowed it down to two options. You’re likely going to choose the one that’s got more people talking about it, right? 

That’s why user-generated content is so useful and powerful in social media. You can turn your past customers into an infinite source of high-converting content. 

5. Showcase Your Brand With Video Ads 

Video advertisements are known to perform better than static images on social media. That’s because, due to their dynamic form, they’re much better at grabbing the users’ attention, determining them to stop scrolling.

Furthermore, video ads get two times more clicks compared to static images. Not only that, but they also get you a 20-30% increase in conversions. 

With that said, make sure to integrate video in the form of short in-feed ads and stories. They don’t need to be high-budget commercials.

But remember, there’s no point in creating something longer than 15 seconds. 65% of users who watched the first three seconds of a video will likely watch it for up to 10 seconds.

So, try to find a way to get the users hooked within that time frame. 

6. Integrate Purchase Buttons 

Integrating purchase buttons in your social media posts is yet another way to improve conversions.

That’s because people will be able to buy your products without ever having to leave the platform. The faster the purchasing process is, the lower are the chances of users abandoning it.

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