WebRTC Expert Feature

December 20, 2021

Smartphone Apps and Their Impact

When mobile phones were first launched, they were used just as a communication tool.

However, mobile phones gradually gained powerful features and were then used to capture images, play videos, listen to music, etc. After that came the next big wave - the internet.

The power of the internet entirely changed the way we use mobile phones.

According to Statista, there are currently 6.378 billion smartphone users globally. This means that 80.63% of the world’s population owns a smartphone.

Today, we use smartphones and smartphone apps for almost all our daily activities. Be it setting up an alarm, writing notes, watching our favorite tv shows and movies, ordering food, or messaging others. There is an app for everything,  even the ones that remind you to drink water!

The smartphone app economy skyrocketed during the global pandemic due to lockdowns, which increased the time and money spent on applications.

Communication and business apps such as Zoom, Google Meet, and Microsoft Teams experienced high growth as many shifted to remote schooling and work. Similarly, the demand for applications for socializing, networking, entertainment, at-home fitness, and ordering food also increased.

Impacts of Smartphone Apps

Following are some of the significant impacts of smartphone apps:

1. Made our World Much Smaller:

We can interact with anyone on this planet. Smartphone apps have brought us closer together, and distance is no longer an issue. You have the option to chat with anyone you wish - including your customers and potential customers.

2. Provide More Value to the Customers

The pandemic changed the business landscape hugely. As a result, business owners heavily rely on technology to initiate conversations and complete customer transactions.

With technological advancement, customer expectations and demands are also growing. Smartphone apps are thus an excellent channel for meeting these demands and expectations.

3. Connect With Your Customers

Unlike websites, smartphone apps are much more convenient, reliable, and personalized. Considering this, customers easily log in with their contact information. As a result, your team can easily access this information, which can help you serve your customers better and faster.

4. Have a Competitive Edge

Keeping up with competitors can be an arduous task in today's digital world.

Consumer behaviors are constantly changing, and so is their demand for instant communication. Compared to websites and other channels, smartphone apps cater to consumers better.

Even though there are many factors to consider, smartphone apps can provide you with a significant competitive edge. However, you may need it in some industries just to keep up with the competition.

5. Build a Personalized Marketing Channel

Smartphone apps provide you with direct access to consumer data, which can easily be gathered through entry points and user sessions. This information can significantly improve your marketing campaigns.

Whatever your marketing strategies are, smartphone apps have the power to allow you to provide the best offers at the customers’ fingertips.


Thinking about how to build a smart phone app to improve your company’s processes and boost your profitability? We say, go for it!

Today, most users are smartphone owners; thus, getting a smartphone app will put you in just the proper position to leverage this trend.

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