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November 09, 2012

OpenTok will Offer Real-Time Two Way Video Between Browsers and iOS devices Enabled with WebRTC

Video is the future of communication and as better software, hardware and network infrastructure is developed, voice communication will be a thing of the past. The software and hardware is already available, the only obstacle for full adoption is bandwidth limitations and the price telecoms charge for data usage.

The OpenTok API (application programming interface) lets you add face-to-face video options using JavaScript, ActionScript, Objective-C, Titanium or PhoneGap for Web and iOS libraries. It will support WebRTC (Web browser with real-time communication), allowing developers a reliable platform able to function without infrastructure, scale and compatibility issues. Integrating video chat into websites gives businesses and individuals a personal way to communicate with each other without initiating additional applications.

The technology for communicating with another person online already exists, but what OpenTok does is eliminate the need to use specific applications. Often times, issues of incompatibility limit people using live video. By integrating the API in the browser, it greatly increases collaborations between colleagues and better improved customer service across all platforms.

The platform is flexible enough to accommodate developers to build multi-way video chat using Javascript APIs. It allows features previously reserved for expensive video-conferencing platforms. Conversations with up to 20 different participants can be conducted on different Web pages at the same time, whether they are on the same site or not. The stream can also be watched by thousands of people at the same time.

According to the CEO of TokBox, Ian Small," It will just work everywhere", and with more than 50,000 organizations having used OpenTok for live face-to-face online video, it has users who rely on the technology year round across many different industries. The tool the company offers supports two of the most popular platforms for mobile devices, Android and iOS, and its goal is to make live face-to-face video available across every device with the same dependability.

"The OpenTok video chat platform will bring rich, human interaction to content and applications throughout the Web. By enabling websites to create a seamless experience for the end user -- where they can engage live, face-to-face with each other, the brand, and the content -- OpenTok will fundamentally change the way people communicate on the Web," continued Small.

The application of this technology is a game changer for businesses small and large across any industry that want to keep their customers engaged in an affordable manner. As global competition increases, customer service will be one of the biggest determining factors that will keep customers with an organization. Live two-way video communication is one way a company can keep an edge over its competitors.

Edited by Brooke Neuman
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