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June 10, 2013

BroadSoft UC-One Extends Beyond the Enterprise with WebRTC

BroadSoft has entered the WebRTC space with the introduction of WebRTC compatibility for its UC-One platform, a unified communications platform that includes a single end-user interface, full mobility, open APIs and defined market offerings. With the addition of WebRTC capabilities, UC-One can now operate beyond the enterprise to any partner, customer or supplier with a WebRTC-enabled browser.

As such, the platform is living up to its aim of breaking down communication boundaries between services, devices and individuals.

"UC-One breaks down silos that have been erected around voice, video and collaboration that inhibit employee productivity," said Michael Tessler, chief executive officer of BroadSoft, in a statement. "Enabling UC-One with WebRTC means that instead of wondering which devices, services and applications are needed to communicate with a customer, enterprises can simply focus on what is most important: delivering a superior, real-time customer experience."

Launched toward the end of 2012, UC-One is designed to remove the complexity of deploying unified communications by providing a single platform for service providers to design and introduce a complete set of communications solutions for market segments ranging from micro businesses and SMBs to large enterprises.

With its new WebRTC capabilities, UC-One allows service providers to offer enterprises new communications, customer service, productivity and cost savings benefits. For example, enterprises can improve customer service by way of a rich media communication solution embedded within their website, e-mail communications and mobile apps.

Of course, enterprises can also save money through the reduced IT deployment and support costs that come with eliminating the need to deploy unified communications clients.

Meanwhile, service providers benefit from a platform that is easy to deploy and manage and is interoperable with existing endpoints. This allows them to speed time to market for delivering unified communications services, while extending the benefits of those services beyond the reach of an enterprise's employees.

Edited by Alisen Downey
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