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July 22, 2013

Dialogic Survey Reveals Strong Interest in WebRTC

WebRTC may still be a relatively new technology, but the impact it's had so far seems both significant and pervasive. Indeed, plug in-free, browser-based, real-time communications between various devices will soon be extremely common, especially since WebRTC made its way to mobile via the latest Chrome beta for Android release.

That said, measuring the impact of WebRTC accurately is beyond any one person. Fortunately, communications and technologies company Dialogic recently released a survey that goes beyond mere speculation to measure the impact of WebRTC.

Dialogic has already participated in the WebRTC community in two significant ways, the first being the release of Dialogic PowerMedia XMS 2.1, which provides network providers and app developers with a platform that supports click-to-connect calling. The second being the company's participation in the recent WebRTC Conference and Expo in Atlanta, Ga., during which Dialogic vice president of product management Jim Machi presented a keynote address.

The survey asked 169 "key decision makers" in the service provider and telecom applications development communities to share how they believe WebRTC will evolve their business models and help them leverage new opportunities. The results suggest that the majority of respondents view WebRTC as integral to future product development.

More specifically, 37.7 percent of those surveyed said that WebRTC offers a broader benefit to unified communications solutions, while 35 percent believe that WebRTC will make a more immediate breakthrough in the education market as compared to the enterprise. Still, nearly half of respondents said that they intend to deploy a WebRTC solution within the next 12 months.

"For several months now, we have heard varying opinions on the viability and disruptive potential of WebRTC, running the spectrum from Skype-killer to pure hype. To gain more real-world insight, Dialogic did what we do best: we listened to our customer base," said Andrew Goldberg, senior vice president of marketing and strategy for Dialogic. "An overwhelming 86.9 percent of respondents revealed that WebRTC is significant to their overall product roadmaps."

Edited by Alisen Downey
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