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October 15, 2013

3CX Dives into Web Conferencing with Technology Acquisition

The company best known for the Windows VoIP PBX 3CX Phone System, 3CX, has made a significant new acquisition that will bring simple and affordable Web conferencing to the 3CX Phone System. Specifically, the company has acquired e-works’ mature Web conferencing solution technology, which will then be integrated with the 3CX Phone System, creating a seamless user experience across even more advanced features and functions, such as desktop sharing, remote assistance and video conferencing.

Based out of Italy, e-works has over 10 years of experience in developing video conferencing software, allowing it to create a technology that is mature enough for 3CX’s purposes, according 3CX CEO Nick Galea.

“From an in-depth evaluation of the market, e-works proved to have the most mature and innovative technology to fit 3CX Phone System,” said Galea in a statement. “Customers want a Web conferencing solution which will seamlessly integrate with 3CX Phone System, providing them with a complete Unified Communications solution. The mature, tried and tested, open standard technology that e-works offers, fully accommodates these needs and integrates with the best-of-breed technology 3CX is known for.”

This announcement seems to come at a time of expansion for 3CX. For example, the company last month entered into a new partnership with Yealink under which Yealink IP phones are now supported by 3CX. The acquisition of e-works’ technology is a more significant, however, as it not only brings 3CX into the Web conferencing space, it has enabled the company to embrace WebRTC.

Indeed, 3CX’s Web conferencing server technology fully supports the WebRTC standard, allowing call participants to take part in conferences without the need for any client software of plug-ins whatsoever. This allows 3CX to bypass proprietary, client-based Web conferencing solutions and provide an open, lightweight conferencing experience. This is a strategy companies such as AnyMeeting have employed, but 3CX has an advantage by leveraging its existing conferencing platform.

As for when this new solution will be made available, 3CX would only say that the project is in an advanced stage of development and that an announcement will be “forthcoming.”

Edited by Alisen Downey
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