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November 20, 2013

WebRTC For Dummies from Sonus Explains How to Facilitate Revenue Growth

WebRTC is a powerful tool that enables browser-to-browser applications for voice calling, video chat, and P2P file sharing without plugins, but it’s usefulness is not widespread nor used to its full advantage by companies. Sonus, a SIP communications provider, aims to change that with its reference book, “WebRTC For Dummies.”

The bestselling reference guide will now offer a look at WebRTC and how it differs from other communication methods and how it can not only generate revenue, but lend a hand in customer retention.

WebRTC, a free, open-source project, enables compliant web browsers to communicate in real-time using simple JavaScript APIs.

The project's mission: "To enable rich, high quality, real-time communication applications to be developed in the browser via simple JavaScript APIs and HTML5."

A big draw with WebRTC is the manner in which it's baked into browsers. Mobile platforms such as iOS started the drift away from plug-ins, but a future free from them has long been the goal of many web standards advocates.

"We appreciate Sonus and John Wiley & Sons for sharing their knowledge of this new space and its potential impact in their new book WebRTC For Dummies," said Phil Edholm, chairman, WebRTC Conferences and Expos and president, PKE Consulting LLC in a statement at the time of announcement. "This is only the beginning. With WebRTC, communications features will be added to virtually all applications and will create new applications and capabilities that will amaze all of us."

The book offers insight for enterprises and service providers on what to consider as they prepare for deploying WebRTC, including how to develop a business case, browsers and tools that will enable the end user to utilize WebRTC and how to leverage session border controllers (SBCs) to integrate WebRTC into current networks.

"We see service providers and enterprises exploring WebRTC as they seek to deliver differentiated, Cloud-based Unified Communications (UC) services to end users," said Wes Durow, vice president, Global Marketing, Sonus.

Sonus will be presenting at the WebRTC Conference and Expo happening now in Santa Clara, Calif.

On Thurs., Nov. 21, Nancy Maluso, vice president and general manager of Communications Application Solutions at Sonus Networks will take part in a panel discussion, “SIP & WebRTC - Working Together?” which will take a look at the opportunities for integrating WebRTC into SIP.

Edited by Stefania Viscusi
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