Simply put, when an international company looks to expand its roots to North America, it needs help with everything from creating the tax ID number to establish a U.S. presence to setting up an address or phone number to identifying what will make it profitable in the North American market.
That’s where 151 Advisors, a technology advisory consulting firm that focuses on execution, comes in.
“We are all about building a strategy for companies on a worldwide basis,” Steve Brumer, partner at 151 Advisors, told Webrtcworld at the WebRTC Conference & Expo, taking place from Jun 17-19 in Atlanta, Georgia. “By engaging with the 151 team, you are able to buy a team for the price of one executive. To make a dent in North America, many international companies have to hire many chief executives to oversee the plans but here you get a team of people who help you with the strategy and execution of those plans.”
Founded seven years ago, the consulting company offers a variety of services from strategic go-to-market planning and execution to sales and distribution channel development to reseller, dealer and indirect channel programs. Its ability to consult on everything from “soup to nuts” has enabled the company to make a big splash in the international market. In fact, 60 percent of its business involves international companies looking to come to North America. 151 Advisors works with companies all across the globe, from Singapore to Athens to Lithuania.
Its goal is simple: help its clients solve critical business problems, seize new market opportunities and achieve results in today's highly challenging and rapidly evolving business environment. From putting together a sales strategy to evaluating marketing and PR tools to help its clients to completing extensive competitive and pricing analysis prior to a launch, 151 Advisors is a one-stop-shop for all consulting needs.
“When we start with a new client, we have to evaluate a few things: what is the strategy for generating revenue, is it a standalone product, how do you go-to-market as far as business development is concerned, is it a carrier scenario or can we bring it to market on our own?” Brumer said. “It’s about us being able to provide the value that allows them to reach their financial goals.”
Since its inception, 151 Advisors has attracted a number of companies in a variety of spaces, from those that play in the IoT and M2M spaces to those that make major splashes in the wireless and mobility market. Most recently, the company is garnering a lot of interest from software analytics companies and government agencies. The consulting firm’s growth has been “exponential” and, as such, it has been able to expand considerably. To address such growth, 151 Advisors is currently onboarding new staffers to handle its burgeoning Dubai, Australia and European markets.
To remain competitive, 151 Advisors focuses on forming lasting, trusting relationships with its customers. It prides itself on being honest with its clients—even letting them know when their existing product roadmap doesn’t make sense—and putting them in a prime opportunity for optimal success. In addition, 151 Advisors has been focused on keeping up with the ever-changing technology industry.
“What I am excited about is that every day things change in our business,” Brumer said. “There are so many innovative things coming out that excite you if you can identify how they can make you money. We have to look at products from the perspective of who is going to buy it and how are they going to buy it.”
“We evaluate the odds of driving revenue for their investors, themselves and for us,” he added. “What keeps us excited is the fact that we have access to international clients and international zones that are bringing really cool things to market.”
Moving forward, 151 Advisors will continue to focus on continued growth and finding disruptive technology through its international relationships.
“It’s all about execution of strategy,” Brumer said. “The growth is there for us and the opportunities are coming from every direction.”
Edited by
Maurice Nagle
