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October 30, 2014

OnSIP Announces InstaPhone Salesforce App


Real-time communications service provider OnSIP recently announced the launch of its newest mobile app that takes advantage of the Salesforce customer relationship management platform.

Called InstaPhone and available in AppExchange, the app may be useful to a enterprise’s customers, partners, and employees by allowing them to connect with each other instantly through their mobile devices. They only need to log in to InstaPhone through Salesforce to complete voice and video calls and take advantage of the host of other features the product has to offer. Rob Wolpov, the cofounder of OnSIP, commented on the advantage the app gives to sales agents.

“We’ve brought the power of face-to-face selling to the cloud with OnSIP InstaPhone in Salesforce,” Wolpov said. “This new solution will make sales agents more effective and efficient by offering them a powerful way to connect with their prospects and receive real-time insight that will help them nurture leads and close deals. Our remote sales agents use this browser-based app every day as their main business phone, and we are excited to share it today with businesses from the SMB to the enterprise.”

The product works by taking advantage of modern Web browsers and the WebRTC technology. This means sales agents do not need to install any extra add-ons or plugins to complete audio and video calls. They also have access to record lookups through Salesforce so they can instantly have information about their clients on screen the moment those clients call. InstaPhone can log sales agents’ calls, as well, and can provide click-to-call phone numbers as well as extensions for easily dialing coworkers.

Earlier this year, TMC’s Hosted Call Center revealed an update to the Salesforce1 Community Cloud. The Salesforce1 engine allows CRM users to track and categorize community members according to the contributions they have made to their various communities. According to Nasi Jazayeri, the EVP of Salesforce1 Community Cloud, there have been more than 2,000 communities develop over the past year since the Community Cloud launch. Many high-profile companies reportedly use the communities. It is essential that they and others have an easy time managing the platform. With the update, they should more easily be able to alter online communities; track, segment, and title communities; and drive website visitors into specific communities.

This increased functionality should go hand in hand with the new app from OnSIP. Although the OnSIP announcement did not mention that the InstaPhone product was made to handle communities as such, the whole of Salesforce is made better by the development of its individual parts. Salesforce is clearly expanding and becoming ever-more important to many clients, so the release of these new products should be good news for many.




Edited by Maurice Nagle
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