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October 22, 2013

GENBAND Set To Show off Huge New Product Lineup


GENBAND is already a widely known company when it comes to communications technology, especially after its SPiDR WebRTC Gateway took home honors from the 2013 Diamond Broadband Technology Review Awards. But now, the company is looking to cement its status as a top-notch provider in communications by bringing a line of new products to the Cable-Tec Expo in Atlanta this week.

GENBAND has a host of products ready to exhibit on several different fronts, including a set of solutions in its SMART OFFICE line, the service provider over-the-top (OTT) line, cloud services, and of course, Web-based real time communications (WebRTC). That's a pretty full schedule for most any company, but GENBAND has plenty to show off.

For instance, GENBAND's NUViA cloud solution offers up a complete array of cloud-based contact solutions, including HD voice as well as both video and multimedia messaging systems. NUViA also throws in mobility functions, conferencing capability, and Web collaboration services, making it one to consider for just about any company that puts the mobile workforce concept to use. Since it's a managed service, it can offer up “pay as you grow”-style options, allowing multi-system operators (MSOs) and the like to offer easy upgrade terms that allow companies to discover needs and make changes to services accordingly, without the need to put a lot of capital to work on the issue.

That's just for starters, really, as GENBAND also recently picked up the fring system, which allows those same MSOs to offer up a variety of mobile services like instant messaging as well as voice and video contact, primarily from a mobile device. Then, GENBAND also offers up the SMART OFFICE line of solutions, which offers up a complete set of services for business users ranging from SIP trunking to a complete unified communications system that can be offered as a cloud-based system. GENBAND even offers a professional services staff, giving MSOs some extra firepower should users have problems with the larger overall system.

If that sounds like a lot of systems all in one place, it should, but GENBAND is more than up to the task of providing several different product lines all in one place. Not only does GENBAND put a lot of resources into research and development, but the company is also backed up by some key acquisitions, including Nortel Networks' carrier voice assets in 2010 and Cedar Point Networks in 2011.

GENBAND looks to be interested in becoming, essentially, a one-stop shop for a lot of communications needs, whether those needs be mobile or more stationary. There's a lot to offer in the GENBAND suite, and since much of it is cloud-based, there's a lot of flexibility within what GENBAND has to offer. Providing companies with the ability to easily adjust the level of service involved will likely help GENBAND make its case, particularly in an economic environment where everyone involved is watching every dollar carefully to ensure it's getting the best return possible.

At upcoming events like the WebRTC Conference and Expo in Santa Clara, Calif. November 19-21, CMO, Brad Bush will offer a keynote presentation and Ken Workun who handle strategic marketing at the company will speak during “WebRTC Portals and The Social Enterprise,” panel.




Edited by Stefania Viscusi




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