WebRTC World Feature Article

November 27, 2012

AddLive Adds Customers for its WebRTC Services

In an economy where losing customers is a lot more likely than adding them, it's always good to see news of customers picking up a new service. Earlier today, the folks at AddLive had just that news, counting three new customers for their WebRTC services: Wello, buzzumi and Hall.com.

Three new customers in such a short time span is no mean feat, but the best news here is that this is just the start, with AddLive's WebRTC services seeing what's been described as "exponential interest and growth amongst the developer community," with a wide variety of businesses in a wide variety of positions – from recent startups to fully established corporations – looking to add in the kinds of services that make a cross-platform service like AddLive's so useful.

What kind of services make a service like AddLive's sufficiently valuable that such a variety of companies are looking to add it on to their own systems? For one, AddLive's services can bring in live chat – a growing favorite among retailers and similar companies who envision customers being able to ask questions while looking for products and services online.

Screen sharing and other collaborative features, mainstays of the growing remote worker movement, are also offered through AddLive, but the big point that AddLive's offering has to be live video.

Live video is easily one of the great disruptive services of our era. The cause of significant headaches for Internet service providers (ISP) and a growing trend among users, websites adding live video to their sites in order to show off products or promote services is a growing part of the retail community.

As such, the need for platforms that can handle live video, and offer it to whatever browser is trying to get in on it, is growing.

“While WebRTC opens the doors to plug-in free delivery of live video within Web browsers, equally important for enterprise customers is to ensure that consistent quality is delivered across all the various user communities,” stated Kavan Seggie, AddLive Founder and CEO. "The second important factor our customers seek to deliver is cross platform integration. WebRTC is now supported in Chrome, and soon Firefox web browsers. That leaves Safari and Internet Explorer lagging, along with mobile platforms (Android and IOS) and Native desktop integrations.”

“Once you unleash live video as a core service, you need to deliver it on the devices your users already have,” Seggie added. “You cannot expect people to adopt different browsers and devices to consume your service.”

The growing use of WebRTC services is making plenty of opportunity come available for companies in the field, and AddLive is just one of them. We may be looking at a future with a lot more live video in it, but also more live chat, and more collaborations tools to increase a workforce that has little need to leave the house.

Only time will tell just how far this all goes, but chances are, AddLive will be on the front line.

Edited by Braden Becker


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