WebRTC World Feature Article

January 16, 2013

New IP Phone System Sees Wider Adoption as Plivo Launches WebRTC SDK

It has been suggested that 2013 may very well be the year of WebRTC, the in-browser framework that enables real-time communication (RTC) on Web browsers, allowing individuals to call regular phones from their browsers and the other way round.

Plivo, a YC-backed startup, just gave WebRTC a big boost in that direction by launching a new SDK that allows developers to connect their standard WebRTC apps to standard SIP lines.

This can create new opportunities to integrate WebRTC into existing calling solutions for enterprises and call centers. With many businesses still relying on standard phone lines, the real power of WebRTC functionality is to interoperate with existing workflows and systems.

The Plivo SDK may be just the thing to make it happen.

WebRTC is an open project that has received support from Google, Opera and Mozilla. The WebRTC API is available in Chrome and represents the future of communication. By architecting this solution, Plivo makes it possible for enterprises to engage their existing infrastructure investments and integrate this calling solution for its employees.

One company that has already incorporated Plivo’s SDK FreeSwitch-based calling campaign is Vacasa Rentals, a company headquartered in Portland. The firm is in the process of deploying the new SDK to all of its employees to limit the burden of supporting both its servers and local router and computer systems.

Despite all this hype and excitement around a new way of communication, WebRTC remains pretty much a geeky topic.  Indeed there has been a lot of enthusiasm from other companies, such as Twelephone and Bistri, who offer WebRTC extensions, but it may still take time before we see widespread adoption of this level of efficiency in how we interact within our professional environments.

In the meantime, it’ll be interesting to see how the new Plivo SDK offers WebRTC and invites developers to come up with new ways to use the telephone as we’ve known it for over 100 years.

Edited by Braden Becker


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