WebRTC World Feature Article

January 25, 2013

AddLive Looks to Offer Peace in a Crazy World of WebRTC

With constant movement going on in the Web-based real-time communications (WebRTC) market, it leaves a lot of room open for potential competitors to enter the field and show off just what they can do. The folks at AddLive are looking to not only provide a powerful new solution, but also throw in a little extra information about the idea of WebRTC as a whole, and what forces are impacting this constantly changing market.

AddLive's services offer up a lot of value for browsers that don't have WebRTC support by giving them the support they need to compete in a browser market that's looking to bring in a lot of support around the concept. AddLive offers a complete cloud infrastructure with 100 percent uptime servers, as well as support for those browsers that don't yet offer WebRTC, like Safari and Internet Explorer, especially older versions of those two.

Developers, meanwhile, get a chance to reduce their development time of WebRTC apps, and also bring in new features like iOS and Android support, multiparty conferencing systems, screen sharing, analytics tools and even support for getting the signal through a firewall. AddLive makes all of these services available with comparatively simple licensing terms to make using their material as painless as possible.

This is a sound lineup of services in terms of WebRTC and WebRTC development, but why? With Mozilla and Chrome already neck-deep in developing WebRTC systems, what room is there for AddLive to come in when getting in on WebRTC may be just as easy as switching browsers? The biggest reason that AddLive can operate is that not every Web browser is interested in WebRTC.

Microsoft, for example, has already voiced strenuous objections with the World Wide Web Consortium (W3C) about the use of WebRTC standards, and is in fact working on their own set of standards. They're not alone in their objection, either, as Cisco and Apple are actually on Microsoft's side, supporting what's known as H.264 over VP8, calling it more broadly adopted and more established overall. That means that Internet Explorer and Safari are fair game, at least for now, and there are certainly plenty of users of both. Mobile browsers are also a major issue for WebRTC, with Android more likely to support it than Apple would be due to differences in market strategy.

The market, as far as WebRTC goes, is one that's constantly changing. With browsers offering support or changing their minds, and new browsers emerging, the field requires a dynamic outlook to keep up with all the developments. AddLive is in a good position to take advantage of this, as it looks to offer WebRTC services for those who develop or those who simply want to bring the technology to browsers, whether they actively support it or not. There's plenty of room in the field, and AddLive should be a sound choice in terms of WebRTC provision.

Edited by Brooke Neuman


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