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February 24, 2015

Voxbone Platform Enables WebRTC Services Using Global Private IP Backbone


WebRTC is considered a “work in progress” by many, but it offers massive promise for connecting web interfaces to voice functionality. For companies that have played in the VoIP space and have a solid foundation of products and customers, WebRTC represents an excellent area of opportunity.

That is certainly how Belgium company Voxbone views the space. The company, which has offices in the U.S. and has specialized in direct inbound dialing (DID) and SIP trunking for the past 10 years, is now using WebRTC to take their services to the next level. Webrtcworld Group Editorial Director Erik Linask spoke to the company at the recent ITEXPO Miami 2015 event about how WebRTC fits into their business plan.

“We’re very excited about WebRTC as an area of growth and innovation in general,” said Hugh Goldstein, VP of strategic alliances at Voxbone. “We think that two of the use cases that make the most sense for where WebRTC is today would be click to conference and for contact centers, for customer service.”

Voxbone provides a WebRTC front end to their VoxCONNECT platform, which offers DID and SIP trunking to 55 countries using a global private IP backbone. Open APIs and a simple interface let Voxbone’s customers build out WebRTC services using the company’s platform to make web to SIP connections without any special coding or hardware required.

According to Dries Plasman, VP of marketing and product management at Voxbone, while the U.S. is leading the market in WebRTC development, Europe is watching closely. He said the Amazon Mayday button is one of the most noteworthy examples of a WebRTC-type implementation, providing 24/7/365 customer support for Kindle Fire and Fire phone devices.

“Europe is watching what is happening in the States, it inspires companies,” said Plasman. “So I think in Europe we’ll see similar kinds of applications this year.”

Voxbone has also been working in other areas in response to massive demand from their customers. While the company started out offering only DID for landline numbers, they added mobile DID about a year ago, supporting both inbound voice and SMS. Customers wanted more, however, and the company announced general availability of their outbound SMS service at the ITEXPO event.

“SMS has become a very popular form of two-factor authentication,” said Goldstein. “It’s more immediate, people have their phones on them all the time. There’s a lot of demand from platforms and developers to have two-way SMS for this service.”

Moving forward, Voxbone will be focusing on global expansion as well as increased integration with UC applications like Microsoft Lync in an effort to help bridge the gap between fixed and mobile telephony.




Edited by Maurice Nagle
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