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July 27, 2015

Webtorials Discusses the State of the WebRTC Market in New Report


The Web-based real time communications (WebRTC) market can be a strange place. There are so many new advancements coming out that it's hard to keep track of the impact that the slightly less recent developments actually had. Worse, by the time systems are set to track the new developments, said developments are no longer new. Webtorials brought out its new report, the 2015 Webtorials State-of-the-Market Report for WebRTC, and it will bring several major insights to this ever-changing field.

The Webtorials report covered input from 191 professionals in the field about plans related to WebRTC, and where those professionals saw the market going. There was a particular focus on what benefits the respondents saw with WebRTC, as well as who those professionals will be turning to for support and services in the field.

Meanwhile, the study itself delivered some impressive notes. Nearly half—47 percent—of respondents either already had WebRTC in place or were planning to put it into use in the next 12 months. An additional 31 percent had heard of WebRTC, but didn't plan to use it for various reasons. There were also several clear use cases advanced for the system, including 90 percent believing that WebRTC could really have some impact on the contact center, 67 percent believing that external video communications could get a real boost from this tool, and 85 percent considering WebRTC and session initiation protocol (SIP) services to be good working partners.

That's noteworthy enough, but the survey kept going, revealing a need for more information in the field. Fifty-five percent of organizations cited a specific need to bring in external partners, and called such a practice either “important” or outright “critical.” Almost half of the pool attached that same level of importance to support for contact centers or other branches of internal education. Forty-eight percent considered WebRTC support as important for the contact center as it is for education and training programs.

Image via Shutterstock

Just to round it out, there was even a section on the importance of browser support, and it was considered important on most every front. Fifty-nine percent of respondents expected WebRTC to work with mobile devices, 60 percent considered browser support to be “critical” for employees who aren't mobile, and 65 percent called it “critical” for collaborating with the customer market.

Essentially, looking at the results of Webtorials' study shows that WebRTC is a market that, in many ways, is just getting started. It's being perceived as a vital addition to many enterprise lineups, and it's capable of providing a wide array of services for its users. That's important; when new technology comes around, it's easy to regard it as just another fad. That means there's not a lot of spending on it, and not much consideration of what kind of impact it can have until a large enough chunk of the market is already in on the action.

But WebRTC is rapidly showing itself to be no technological fad, but rather a major sea change in the way a lot of business gets done. This survey, meanwhile, underscores that point well, and anyone who thinks WebRTC another corporate fad needs to take a closer look.  




Edited by Dominick Sorrentino
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