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June 25, 2013

How WebRTC Can Drive Results in Your Organization


It’s no secret that constant communication is part of any successful business’ secret sauce. Without keeping in close contact with a geographically separated customer base and workforce alike, overall customer satisfaction rates will nosedive, which in turn will reduce profits and ROI.

Hence, there has never been a better time to migrate to a robust and reliable WebRTC platform that not only enables real-time communication over Web browsers, but is capable of developing a full-featured VoIP client for mobile devices (Android and iOS) that enables users to make P2P audio and video calls inside the Vonage Network and to any PSTN destination in the world, according to an exclusive interview with Gil Osher, senior technical manager, Vonage.

In fact, Vonage Mobile was an early adopter of WebRTC. Osher adds, “Our development went side by side with the WebRTC development efforts and we contributed some of our code to the open source project. Today we have hundreds of thousands of users who are actively making high quality audio and video calls form their mobile device using WebRTC every day. Thanks to WebRTC our app has a very high call quality, and it’s available to anyone for free!”

He also stated that WebRTC will make a revolution in the telephony world that hasn’t changed much in the past decades. WebRTC will eventually diminish the traditional wall gardened telephony networks and will allow truly open cloud-based telephony. Anyone could connect to anyone no matter what devices they are using, what networks they have access to or where they are in the world.

Currently attending the WebRTC Conference and Expo in Atlanta, taking place from June 25-27, the Vonage network is based on the SIP protocol from the early days of VoIP. It uses an open signaling standard in order to consistently support openness within its VoIP solutions in opposed to the walled gardened approach. For the time being, the company is only using the audio and video codecs from WebRTC. Yet, “they are very high-quality, they fit perfectly to mobile devices and to our SIP gateways, and their openness lets us integrate easily with other services,” Osher further commented.

Vonage realized that this not-to-miss event was a unique opportunity in which it could meet with other WebRTC enthusiasts, talk about current rends and maybe find some new opportunities for future collaborations.

The space is rapidly growing by the day primarily because of the benefits its offers enterprises, including enabling customers to enjoy free high quality audio and video calls on their mobile device to all the other Vonage Mobile users, as well as very low rates to make high quality and reliable international VoIP calls to any destination in the world.

Osher concluded that is important to realize that “you can find WebRTC solutions outside of the browser that are using the native implementation of WebRTC. It’s especially useful for mobile apps, but not only. In the future, it will make a whole new world of WebRTC applications that will have the ability to communicate with each other.”

To see how this industry continues to expand, be sure to keep your eyes peeled closely to WebRTC World!




Edited by Rachel Ramsey
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