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February 14, 2014

The Future of Communications: WebRTC?

With so much talk surrounding real-time communications, it’s not always clear that this capability is still lacking in a number of our devices and platforms. In the enterprise, it’s a little more obvious when you can’t talk with a colleague without downloading a software platform or plug-in. You have to get the right approval to put a new program on your PC and if IT doesn’t believe it’s necessary or serves as a risk, you might have to throw out the possibility of a video conference and go for the physical meeting.

But there has to be a better way.

WebRTC is providing that better way, enabling real-time communications such that you no longer have to be on the same platform to connect with someone on the other side of the city, state or world. So exciting is the concept of making those connections without downloads or plug-ins that the WebRTC Conference & Expo brings together vendors, developers and analysts to explore the exciting developments in this space.

WebRTC is more than just a new standard; it’s a new movement in communications. That’s both exciting and scary as too many directions with any innovation can cause confusion. At the same time, it can lead to new opportunities. As the Internet and our use of information and the platform continue to change and evolve, so too will the solutions we need to support our efforts. The only question is whether or not the solutions will match the needs of the user and the marketplace.

The key to success for any user, however, is the performance of the communication platform. If it isn’t easy to use and doesn’t deliver according to quality expectations, adoption will lag. Companies in this space will have to meet this level of expectation as the market continues to raise the standard.

Edited by Rachel Ramsey
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