WebRTC World Feature Article

March 12, 2014

Breaking Down the Growing WebRTC Ecosystem


The WebRTC industry moves fast. As indicated by almost every WebRTC Conference & Expo attendee in Santa Clara, with each event there seem to be more companies, more products, more developments and more case studies integrating WebRTC. These events are held every few months (the next one is in Atlanta in June), indicating just how quickly this market is growing. It’s hard to keep up.

WebRTC-supported browsers are currently Opera, Chrome, and Firefox, but the players in WebRTC go way beyond Opera Software, Google, and Mozilla. From API platform providers to developers to specific vertical players, the WebRTC landscape continues to grow.  

Brad Bush, CMO of GENBAND, recently posted an infographic to visualize the WebRTC landscape. I’m a huge fan of infographics, as they are a great tool to present data and get creative with some of the design. In an image-centric Web, infographics are usually much more enjoyable for people to read and understand data than articles. Bush took advantage of infographic capabilities to layout what is an ever-growing market full of different kinds of companies.

The infographic features about 75 companies – a small sample of more than 300 currently involved in the space. Major categories breaking up the landscape include companies that fall in developer tools, carrier-centric, enterprise and consumer-centric and technology enablement, and sub categories include things like telco gateway, media gateway, browsers, API platforms, video and call center. Take a look below:

What I love about the WebRTC community is that it is exactly that – a community. Though different and ultimately competitors, these companies are also working together to develop WebRTC technology and standards.

Bush keynoted at the Santa Clara WebRTC Conference & Expo, walking the audience through the past, present and future of WebRTC. He said the key to the future of WebRTC is the “Human Contextual Moment,” which delivers information in real-time, right when people need it. As you can see in the infographic, GENBAND falls in Bush’s telco gateway category (carrier-centric), as well as WebRTC unified communications (enterprise and consumer-centric) and STUN, TURN, ICE (technology enablement). Companies working with WebRTC tend to blend within the different categories, as the industry and technology are not so cut-and-dried.  

The infographic is an ongoing development, just like the WebRTC ecosystem itself. Next week is Enterprise Connect in Orlando, Fla. where there will certainly be a number of WebRTC announcements, companies and products making an appearance and contributing to the next version of the infographic.

With only about 75 companies featured, there are definitely some names left out. Which do you think are the most notable that should have been included that are making waves in the WebRTC industry? Let us know in the comments.  




Edited by Cassandra Tucker



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